Senior Living Director of Sales and Marketing

About the role

The Director of Marketing will be the face and voice of The Arbors / Ivy in the community. They will connect with families, healthcare professionals, and referral partners, helping them understand what makes The Arbors / Ivy unique.

Responsibilities

• Drive sales and move-ins through thoughtful, relationship-based selling grounded in trust and connection
• Build relationships that convert to referral sources to create a strong lead pipeline through local business development grounded in trust and connection
• Represent The Arbors / Ivy with warmth, authenticity, and professionalism at community events, networking, and outreach
• Support families through emotional decisions — helping them shift from care giving strain to the joy of simply being family again
• Use CRM tools (Welcome Home) to track leads, follow-ups, tours, and conversions with strong attention to detail
• Collaborate with leadership to execute marketing campaigns and events that reflect our culture, purpose, and values
• Maintain high standards in communication and presentation — ensuring every first impression reflects excellence
• Lead with a “we do whatever it takes” mindset and contribute to a culture of collective ownership

Requirements

• Bachelor’s degree in marketing, or a proven track record of successful sales outcomes
• 3–5 years of proven success in relationship-based sales (senior living, healthcare, medical/pharmaceutical preferred)
• A natural ability to connect with people — listening actively and communicating with empathy and respect
• Strong organizational and follow-up skills — you don’t miss details, deadlines, or commitments
• Confidence to ask the right questions and guide families toward action without losing the human touch
• A strong internal drive for excellence and a team-first attitude rooted in integrity
• Ability to support occasional weekend and evening events or business development efforts
• A valid driver’s license and ability to travel locally for outreach events

Qualifications

• Experience in senior living, healthcare, or medical/pharmaceutical industry preferred
• Excellent interpersonal and communication skills
• Proven ability to build and maintain strong relationships
• Strong organizational and follow-up skills
• Ability to work independently and as part of a team