Director of Sales and Marketing - Senior Living

Responsibilities

• Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans.
• Utilizes established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
• Manages the sales process and completes all activities required for a sale, converting deposits to move-ins.
• Visits prospects' homes, health care providers, or other locations to conduct initial assessments or marketing presentations as appropriate.
• Ensures all paperwork is completed prior to move-in and keeps management and other key associates abreast of the status of all prospective move-ins.
• Tracks and records pre-residency steps to facilitate communication and interfaces with local sources including legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.
• Provides information and conducts presentations about community services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.
• Manages business development activities in the absence of business development associates.
• Effectively manages community inventory and looks for opportunities for increasing revenue and creating other revenue streams.
• Represents the community and increases awareness through participation in outside events, professional groups, and community involvement in the local market.
• Uses relevant community knowledge and research to plan, coordinate, and implement monthly prospect and/or referral source activities and events consistent with goals of management and the community marketing plan.
• Follows up and executes sales process with all leads from events and assists management with resident retention through new resident welcome events, resident referral programs, outside community visits to current hospitalized residents, and other programs as the Director deems appropriate and as is consistent with the marketing plan.
• Develops and executes marketing plans and achieve community occupancy goals.
• Monitors conversion ratios regarding sales performance and business development calls to direct referral sources and collects and analyzes data to prepare weekly and monthly reports.
• Provides frequent sales performance issue information to management and makes recommendations to management regarding broader marketing and retention strategies.
• Maintains working knowledge of lead management systems and uses them to maximize sales effectiveness.

Qualifications

• 5+ years outside sales experience required.
• Experience working in a service-related industry desired, experience working in hospitality or health care sales experience is a plus.
• Must have the ability to travel locally to attend functions, network within the community, create and implement events.
• A 4 year Bachelor's Degree in Marketing, Business or related field from an accredited University preferred.