Senior Living Sales and Marketing Director

About the role

Charter Senior Living is dedicated to enhancing the lives of residents through compassionate care, meaningful relationships, and exceptional service. The mission — To Enhance the Human Spirit — extends to associates, families, and communities. This Sales & Marketing Director role in Verona, WI is ideal for someone with assisted living, senior living sales, hospitality, or relationship-building experience who thrives in a fast-paced, people-centered environment and enjoys building relationships, hosting community events, conducting tours, and helping prospective residents find the right senior living solution.

Mission: To Enhance the Human Spirit

Core Values: Serve with Heart, Serve with Purpose, Serve with Courage, Have Fun While Serving

The Sales & Marketing Director drives occupancy growth and supports community sales and marketing initiatives under the direction of the Executive Director. Responsibilities include generating and managing leads, conducting community tours, building referral relationships, coordinating marketing initiatives and events, and guiding prospective residents and families through the decision-making and move-in process.

Responsibilities

Sales & Occupancy Development

• Drive occupancy growth and support census goals
• Manage prospective resident inquiries and follow-up processes
• Conduct professional, personalized community tours
• Build relationships with prospective residents and families
• Convert leads into move-ins through exceptional customer service and follow-through
• Maintain accurate lead management and CRM documentation

Marketing & Community Outreach

• Coordinate and participate in marketing events, outreach efforts, and networking opportunities
• Build and maintain referral relationships within the local market
• Promote the community through professional presentations and engagement initiatives
• Support community reputation management and brand visibility

Customer Experience

• Guide families through the senior living decision-making process with compassion and professionalism
• Ensure prospective residents and families receive timely communication and support
• Partner with community leadership to ensure smooth move-in transitions
• Help maintain a welcoming, “tour ready” community environment

Operational Collaboration

• Partner closely with the Executive Director and department leaders to support occupancy goals
• Collaborate with clinical and operations teams to ensure exceptional resident experiences
• Assist with move-in coordination and resident onboarding support
• Support community events and resident engagement initiatives

Qualifications

• Previous senior living, healthcare, hospitality, sales, leasing, or marketing experience preferred
• Assisted living or memory care experience strongly preferred
• Proven ability to build relationships and achieve sales goals
• Strong communication, presentation, and organizational skills
• Self-motivated and results-driven with strong follow-through
• Compassionate and customer-focused mindset
• Ability to multitask and thrive in a fast-paced environment
• CRM or senior living software experience preferred

What Makes a Great Fit

• Passionate about helping seniors and families
• Thrives in relationship-building and sales environments
• Leads with professionalism, compassion, and positivity
• Enjoys networking, outreach, and community engagement
• Maintains strong organization and follow-through
• Balances occupancy goals with exceptional customer experience

Benefits

• Get paid today with ZayZoon
• Free medical insurance plan options
• Medical, dental, and vision insurance
• Paid training
• Paid time off and holiday pay
• Career growth and advancement opportunities
• Supportive leadership and engaged company support team
• Environment where your voice is heard and appreciated
• Opportunity to make a meaningful impact in the lives of seniors and families

Pay

$70,000–$76,000 per year