Senior Lead, SEO & Answer Engine Optimization (AEO)

Job Summary

AMN Healthcare is seeking a Senior Lead, SEO & Answer Engine Optimization (AEO) to own our organic search and AI discovery strategy across web properties. This role will architect a modern search program that drives visibility, authority, and citation share across traditional SERPs, AI Overviews, ChatGPT, Gemini, Perplexity, and emerging platforms.

Job Responsibilities

• Own the design and execution of a multi-quarter SEO and AEO roadmap - including priorities, success metrics, and operating models across AMNHealthcare.com, Workwise.ai, and supporting digital properties
• Define success beyond traffic: measure and report on AI visibility, citation share, brand authority, and downstream impact (conversions, applications, pipeline) across traditional and AI-powered search environments
• Monitor and optimize citation share across LLMs (ChatGPT, Gemini, Perplexity) and AI Overviews, developing strategies to increase AMN's presence in AI-generated answers and summaries
• Lead technical SEO strategy across crawlability, indexation, site architecture, canonicalization, XML sitemaps, and robots directives to maximize organic and AI discoverability
• Create citation-ready content with clear entities, definitions, comparisons, and evidence blocks that AI models can easily extract and reference
• Partner with Content and Brand teams to execute keyword gap analyses, content briefs, and topical authority mapping aligned to candidate and client search intent
• Ensure web content management systems, landing pages, and templates adhere to SEO/AEO best practices and support lifecycle marketing objectives
• Build and maintain SEO/AEO measurement frameworks and dashboards using GA4, Google Search Console, SEMrush, BrightEdge, Profound, and emerging AI search analytics tools
• Design and run A/B tests, personalization experiments, and content experiments to lift rankings, conversions, and engagement across web and Passport
• Track and report on AI-driven traffic sources, keywords, and referral patterns (AI Overviews, ChatGPT, Gemini, Perplexity) to inform content strategy and measure authority beyond traditional SERPs
• Work cross-functionally with Product, Engineering, OMNI, Analytics, Brand, and Paid Media teams to align search and discovery efforts with broader business goals
• Balance and prioritize multiple projects across internal and external resources, including agency partners and vendor relationships
• Serve as an internal subject matter expert on modern search, AEO, and AI discovery - educating stakeholders and embedding best practices into roadmaps, sprint planning, and content workflows

Required Skills

• 7+ years of experience in SEO, digital marketing, or organic growth - with demonstrated expertise in technical SEO, content strategy, and site architecture
• Hands-on experience with AEO/GEO - including optimizing for AI Overviews, LLM citation, and emerging AI-powered discovery platforms
• Proficiency with SEO and analytics tooling: GA4, Google Search Console, SEMrush, BrightEdge, Screaming Frog, Ahrefs, Profound, and/or similar platforms
• Experience with structured data strategy (schema markup, entity optimization) to improve SERP and AI readability
• Strong understanding of web content management systems, landing page optimization, and conversion rate optimization methodologies
• Strong analytical mindset - comfortable interpreting performance data, running experiments, and translating insights into actionable strategy
• Excellent cross-functional communication and stakeholder collaboration skills, with the ability to present complex technical and AI-driven concepts to leadership

Qualifications

• Education & Years of Experience: Bachelor's Degree plus 5-7 years of work experience OR High School Diploma/GED plus 9-11 years of work experience
• Additional Experience: Experience in healthcare, staffing, marketplace, or workforce technology platforms; Familiarity with marketing automation platforms, CDPs (e.g., Optimizely Data Platform), or CRM-driven campaigns; Experience in search engine optimization for team management