Answer Engine Optimization (AEO) Manager, AWS Search Marketing

Key job responsibilities

• Be a guardian for content quality and AEO best practices, continually raising the bar for machine-readable, citation-worthy content and AI answer engine discoverability.
• Educating marketers and content authors on AEO best practices — including structured data, schema markup, and content formatting that optimizes for AI retrieval.
• Partnering with marketers and content authors to develop and implement content strategies that grow AWS citation share across AI answer engines.
• Providing support to technical and non-technical stakeholders to ensure new site features and/or content adhere to AEO best practices (e.g., machine-readable structure, third-party citation signals, entity disambiguation).
• Supporting AEO governance by contributing to organizational standards across testing protocols, scaling criteria, best practice codification, measurement & reporting, and tooling.
• Working with the AEO team to build a library of documentation and articles that educate the organization on AEO best practices and the evolving AI answer engine landscape.
• Performing prompt-based research and data analysis (e.g., benchmark testing across AI models) to make the case for projects and their prioritization.
• Monitoring and adapting to the rapidly evolving AI answer engine ecosystem, including changes in model behavior, retrieval mechanisms, and citation patterns.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Understanding of how large language models retrieve, rank, and cite web content — including the role of structured data, entity recognition, and content authority signals
• Demonstrated experience in Answer Engine Optimization (AEO), including prompt-based benchmarking, AI citation analysis, and content optimization for conversational AI surfaces
• Knowledge of schema markup, structured data, and semantic HTML as they relate to AI content retrieval

Preferred Qualifications

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience with AI crawler management (e.g., robots.txt directives for GPTBot, ClaudeBot, PerplexityBot) and machine-readable content architecture
• Proven application of AI tools and automation to scale AEO data collection, analysis, and content optimization workflows
• Familiarity with third-party citation dynamics
• Experience developing and maintaining AEO testing frameworks (multi-model prompt benchmarking, citation tracking across AI platforms)