SEO/AEO Manager

General Duties and Responsibilities

• Develop and execute multi-company SEO and search visibility strategies aligned to revenue, traffic, and share-of-voice goals.
• Manage internal and external resources, including contractors, and cross-functional partners, to deliver against SEO and search visibility initiatives.
• Identify gaps in keyword coverage, rankings, and indexed content, and build roadmaps to expand organic search presence.
• Optimize content and site structure to improve visibility across Google, Bing, AI search engines, and emerging generative platforms.
• Partner with eCommerce and development teams to improve site architecture, crawlability, indexation, and technical SEO health.
• Build and manage content optimization plans for category pages, product pages, technical content, blogs, whitepapers and high-intent landing pages.
• Identify opportunities for calculators, guides, FAQs, and other high-value content that drives organic traffic and conversions.
• Monitor performance using Google Search Console, analytics platforms, and SEO tools to track traffic, rankings, and revenue impact.
• Analyze search data to identify growth opportunities and provide clear reporting to marketing and business unit leadership.
• Establish and maintain SEO governance across brands, including taxonomy, internal linking, schema, and content standards.
• Optimize content for AI-driven search experiences, including answer engines and generative search results.
• Stay current on search engine algorithm updates, AI search trends, and industry best practices.
• Support the development of a centralized SEO / Search Visibility Center of Excellence across Infinite Electronics.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field required.
• 7–10 years of proven hands-on success in the SEO, AEO, GEO space.
• Experience managing SEO for eCommerce or multi-site environments preferred.
• Demonstrated success improving organic traffic, rankings, and revenue through search optimization.
• Strong understanding of technical SEO, keyword research, and content strategy.

Preferred Qualifications

• Experience supporting large product catalogs or B2B ecommerce websites.
• Experience managing agencies, freelancers, or external partners.
• Familiarity with Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar tools.
• Experience with AI search, answer engine optimization (AEO), or generative search platforms preferred.
• Experience working cross-functionally with ecommerce, IT, product, and marketing teams.
• Strong analytical skills with the ability to translate search performance into business impact.
• Experience building or contributing to SEO processes across multiple brands or companies.
• Ability to manage multiple priorities in a fast-paced, growth-driven environment.
• Passion for testing, experimentation, and continuous optimization.