Senior AEO/SEO Web Manager

What You’ll Be Working On

• Drive the AEO/GEO/SEO strategy for Barracuda.com, auditing, prioritizing, and editing owned assets across product, solutions, glossary, comparison, and other high-value pages
• Develop GEO/SEO optimization plans and deliver reporting and insights that clearly explain what changed, what worked, and what’s next
• Identify cross-channel opportunities (content, PR, brand, paid) to strengthen generative and SEO visibility
• Improve internal workflows, templates, and QA standards to scale optimization efforts
• Interpret performance, build stakeholder buy-in, and help define strategy in an evolving GEO landscape

Strategy and Communication

• Explain how LLMs work (retrieval, ranking/selection behaviors, grounding/citations, reasoning limits) in a clear, non-jargony way to drive team alignment and recommendations
• Set and defend strategic direction: what to build, what to fix, what to measure, and why, with clear linkage to SEO/GEO KPIs
• Operate as a trusted advisor by leading conversations, aligning stakeholders, and communicating wins and risks

Influence & Execution

• Use owned assets to improve visibility of product, solution, and key site pages to close buyer journey gaps (use-case clarity, objections, proof, comparisons, FAQs, supporting entities)
• Recommend and collaborate on structured data, taxonomy, internal linking, and content architecture to strengthen entity associations and retrieval-ready coverage

Measurement, Learning, and Adaptation

• Track performance across SEO/GEO metrics (visibility, citation/carry-through, prompt coverage, conversion contribution) and translate into next actions
• Monitor changes in Claude/ChatGPT behavior, AI Mode, and model updates, and adapt recommendations quickly