Senior Manager, Global SEO & AEO

About the role

As a Senior Manager, Global SEO & AEO, you’ll be part of our Global Experience Management team working as a Remote employee. You’ll get to:

Responsibilities

• Develop and execute the global SEO and AEO strategy aligned with business objectives, digital transformation goals, and market expansion plans.
• Stay ahead of industry trends, algorithm updates, and emerging answer engine technologies (e.g., Google SGE, Bing Copilot, voice assistants); proactively pilot new approaches to maintain competitive advantage.
• Partner with Marketing, IT, Product, Communications, and Regional teams to embed SEO & AEO best practices in all content, product launches, and customer touchpoints.
• Direct enterprise-level technical SEO initiatives, including site architecture, schema markup, crawl optimization, international SEO (hreflang, localization), and Core Web Vitals.
• Guide content strategy to maximize organic reach, featured snippets, and answer box placements; oversee keyword research, topic clustering, and content gap analysis for global audiences.
• Establish KPIs, dashboards, and reporting frameworks; leverage analytics to measure performance, inform strategy, and communicate impact to executive leadership.
• Develop global frameworks to enable each market region to implement SEO & AEO best practices.
• Ensure all SEO/AEO activities comply with global privacy regulations, brand guidelines, and accessibility standards; provide structured feedback loops to global analytics and digital platform teams.
• Support larger Digital COE Team initiatives and perform other duties as assigned.
• Demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, Integrity & Accountability.

Requirements

• Bachelor’s or Master’s degree in Marketing, Digital Strategy, Computer Science, or related field.
• 6+ years of progressive SEO experience, with at least 2–3 years leading SEO programs at a large, multinational organization or agency, including experience managing direct reports or cross-functional teams.
• Strong analytical and problem-solving skills; proficiency in enterprise SEO tools (e.g., SEMrush, Conductor/BrightEdge, Screaming Frog, Google Search Console).
• Proven track record of driving organic growth and innovation at scale, ideally within consumer products sectors.
• Deep understanding of technical SEO, content optimization, and the evolving answer engine ecosystem.
• Experience managing large-scale, multilingual, and multi-brand digital portfolios.

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

Pay

The salary range for this position is $95,600.00 – $153,900.00. The salary offered within the range may vary depending on job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements.