Manager, Global SEO & AEO

Come build your career at a company that values great people with a sense of purpose, integrity, and a relentless pursuit of excellence. Join our global team of approximately 43,500 professionals working on iconic brands like DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

About the role

As a Manager, Global SEO & AEO, you’ll be part of our Global Experience Management team working remotely in the US. You’ll lead technical SEO initiatives, content optimization, and performance reporting across multiple enterprise platforms and brands.

Responsibilities

• Execute technical SEO audits across SFCC, AEM, and Shopify brand websites — covering site architecture, crawl optimization, redirect management, canonical strategy, and indexation health.
• Serve as the technical SEO resource during new website builds and platform migrations: review staging environments, flag pre-launch issues, and validate post-launch technical health.
• Implement and maintain XML sitemaps, robots.txt directives, hreflang tags, and structured data/schema markup (Product, FAQ, HowTo, BreadcrumbList) across the brand portfolio.
• Own Core Web Vitals monitoring; partner with development teams to prioritize and validate fixes, and conduct log file analysis to identify crawl budget inefficiencies.
• Develop keyword research frameworks by brand, product category, and market — mapping intent signals to content types and customer journey stages.
• Produce optimized content briefs and conduct on-page audits covering titles, meta descriptions, headers, image alt attributes, and internal linking.
• Lead topic clustering and content gap analysis; guide content teams on AEO best practices including structured answers, FAQ schema, and AI-answer-optimized formats.
• Own SEO performance reporting across the brand portfolio — building dashboards in Google Search Console, SEMrush or BrightEdge, Adobe Analytics or GA4, and Looker Studio.
• Conduct competitive gap analysis and monitor SERP features (featured snippets, PAA, AI Overviews) to surface ranking and visibility opportunities.
• Support regional and brand teams with ad hoc SEO/AEO guidance for campaigns, product launches, and platform projects; contribute to training materials and best practice guides.
• Support larger Digital COE Team initiatives and perform other duties as assigned.
• Demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, Integrity & Accountability.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Computer Science, or related field; equivalent experience will be considered.
• 3+ years of SEO experience, ideally at an enterprise brand or agency managing multi-brand or multi-market programs.
• Proven technical SEO skills: crawl management, log file analysis, schema/structured data, hreflang, canonicalization, redirect strategy, and Core Web Vitals.
• Direct experience working on or auditing websites built on SFCC, AEM, Shopify, or comparable enterprise platforms.
• Strong analytical and problem-solving skills; proficiency in enterprise SEO tools (e.g., SEMrush, Conductor/BrightEdge, Screaming Frog, Google Search Console).
• Solid working knowledge of Adobe Analytics or GA4; experience building dashboards in Looker Studio or equivalent.
• Working knowledge of HTML, CSS, and JavaScript as they relate to SEO; able to identify and communicate technical issues to developers.

Benefits

• Competitive salary and comprehensive benefits plan including medical, dental, life, vision, and disability coverage.
• 401(k) retirement plan and Employee Stock Purchase Plan.
• Paid time off, including vacation, holidays, and personal days.
• Tuition reimbursement and access to learning resources, including a digital learning portal and Lean Academy.
• Discounts on Stanley Black & Decker tools and products, as well as partner programs.
• Opportunities for career growth across 60+ brands and global locations.
• Inclusive and diverse culture with a focus on mutual respect and collaboration.
• Volunteerism and community giving initiatives.

Pay

The salary range for this position is $77,600.00 - $124,900.00 annually. The salary offered may vary based on job level, geographic location, experience, and qualifications. Eligible for annual merit increases.