Sr. Manager, SEO/AEO
Pipeline & Revenue Accountability
This role exists to build the organic channel from the ground up and turn it into a compounding pipeline asset.
You'll own the full roadmap: keyword architecture, AEO content structure, and technical SEO requirements.
You work directly with our Webmaster (implementation) and Content Manager (executes your briefs). You are the brain; you'll have the builders.
Keyword Architecture & Search Strategy
Full keyword architecture across all five target verticals and AssetWatch's core product pillars—mapped to buyer stage, search intent, and conversion potential, not just volume.
Voice of search: tracking how reliability engineers, plant managers, and maintenance managers research predictive maintenance and condition monitoring— and translating that into content that captures demand at the moment of intent.
Competitive displacement strategy—particularly against key competitors and emerging condition monitoring entrants who are actively investing in search.
AEO / Generative Engine Optimization
Schema markup requirements, question-answer content frameworks, and E-E-A-T build plan so AssetWatch appears authoritatively in AI-generated answers.
AI citation monitoring across Google AI Overview, ChatGPT, Perplexity, and emerging answer surfaces—tracking where we appear, where we don't, and closing the gaps.
Structured content briefs that train the Content Manager to produce AEO-optimized assets, not just traditional SEO pages.
Technical SEO
Technical SEO specifications handed to the Webmaster: Core Web Vitals targets, schema implementation, crawl/indexing health, internal link architecture, and JavaScript rendering requirements.
Ongoing technical audit cadence— you identify the issues, prioritize by pipeline impact, and brief the fix.
Crawl budget management, log file analysis, and indexing health monitoring as routine practice, not one-time projects.
Content Strategy & Briefing
Keyword-to-content mapping across the full funnel: awareness content that earns authority, consideration content that captures evaluators, and bottom-funnel content that converts.
Detailed content briefs for the Content Manager—topic, target keyword cluster, search intent, required schema, internal linking requirements, and conversion CTA.
Content performance review cadence: what's ranking, what's converting, what needs to be updated or consolidated.