Sr. Manager, SEO, AEO, GEO

About the role

The successful candidate will be responsible for developing and maintaining the Chamberlain Group's enterprise-wide content strategy, audience intelligence, and content pillars. They will integrate various data sources to continuously evolve the strategy and optimize content investments. The role involves leading cross-functional content planning, owning the editorial calendar, designing and governing the content briefing system, and ensuring high-quality, on-time delivery of content.

Responsibilities

• Develop and maintain the enterprise-wide content strategy
• Build and maintain deep audience intelligence
• Define portfolio-level content pillars, messaging hierarchies, and topic authority frameworks
• Lead quarterly cross-functional content planning
• Own the enterprise editorial calendar
• Design and govern the content briefing system
• Manage the content pipeline and resolve prioritization conflicts
• Ensure high-quality, on-time delivery of content
• Build and uphold content governance frameworks
• Monitor content effectiveness and refine strategy over time
• Guardian of brand voice across all touchpoints
• Lead holistic search and discovery strategy
• Advance always-on content ecosystems
• Comply with health and safety guidelines and rules
• Protect Chamberlain Group’s reputation by keeping information confidential

Requirements

• Bachelor's Degree
• 6-9 years in content strategy, brand content, or integrated SEO
• Experience managing cross-functional content operations at a brand, not just at an agency
• Experience building and governing editorial calendars and briefing systems at scale
• Proven ability to develop and operationalize a content strategy
• Strong working knowledge of traditional SEO: technical fundamentals, keyword strategy, content optimization, and link development
• Genuine fluency with — or serious curiosity about — AEO and GEO: understanding how AI systems ingest, evaluate, and surface brand content
• Familiarity with schema markup, structured data, and technical SEO fundamentals
• Proficient with SEO tools: Semrush, Ahrefs, Moz, Google Search Console, Screaming Frog
• Deep understanding of audience segmentation, consumer journey mapping, and message architecture
• Exceptional writing and editing ability; a sharp editorial instinct
• Experience developing and stewarding brand voice and style guidelines
• Comfortable using data to drive content decisions: search analytics, content performance metrics, audience insights, social listening
• Strong cross-functional project management skills
• Ability to influence without authority and build trust with creative, technical, and business stakeholders

Qualifications

• Minimum Qualifications
• Bachelor's Degree
• 6–9 years in content strategy, brand content, or integrated SEO — with at least 3 years in a senior or lead capacity
• Experience managing cross-functional content operations at a brand, not just at an agency
• Experience building and governing editorial calendars and briefing systems at scale
• Proven ability to develop and operationalize a content strategy
• Strong working knowledge of traditional SEO: technical fundamentals, keyword strategy, content optimization, and link development
• Genuine fluency with — or serious curiosity about — AEO and GEO: understanding how AI systems ingest, evaluate, and surface brand content
• Familiarity with schema markup, structured data, and technical SEO fundamentals
• Proficient with SEO tools: Semrush, Ahrefs, Moz, Google Search Console, Screaming Frog
• Deep understanding of audience segmentation, consumer journey mapping, and message architecture
• Exceptional writing and editing ability; a sharp editorial instinct
• Experience developing and stewarding brand voice and style guidelines
• Comfortable using data to drive content decisions: search analytics, content performance metrics, audience insights, social listening
• Strong cross-functional project management skills
• Ability to influence without authority and build trust with creative, technical, and business stakeholders

Skills

• Content Strategy
• Audience Intelligence
• Content Pillars
• Editorial Calendar Management
• Content Briefing System Design
• Content Governance Frameworks
• Search and Discovery Strategy
• Content Performance Monitoring
• Brand Voice Stewardship
• Data-Driven Content Decisions
• Project Management
• Influence Without Authority

Benefits

The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).

Pay

The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience.

Schedule

N/A