Senior Manager, SEO and AEO Strategy

We’re looking for a creative, analytical, and strategic Sr. Manager to lead our SEO and Answer Engine Optimization (AEO) strategy as search evolves with AI-powered discovery. This role will shape and execute our organic search roadmap, ensuring our strategy adapts to industry shifts and drives measurable business outcomes across the customer journey.

About the role

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and focuses on making membership essential by creating and delivering world-class marketing for our differentiated products and services. The Prospect, Partner, and Customer Growth (PPCG) team within USCM drives Card Member acquisition via digital and direct channels. The Prospect Site and Application Marketing team delivers best-in-class digital marketing and card shopping experiences to convert visitors and acquire high-quality new Card Members on Americanexpress.com.

Responsibilities

• Develop and execute a comprehensive SEO and AEO strategy aligned to business priorities and long-term growth objectives.
• Define and manage the roadmap for optimizing content and digital experiences across traditional search engines and emerging AI-powered answer platforms.
• Monitor industry trends and advancements in AI search to proactively evolve strategy and identify new opportunities.
• Partner closely with Product, Design, Analytics, and Marketing teams to embed SEO and AEO best practices into digital experiences from planning through execution.
• Define KPIs and reporting frameworks to measure the impact of SEO and AEO initiatives on traffic and downstream business objectives.
• Conduct keyword, topic, and consumer intent research to inform content strategy across the customer journey.
• Leverage data and experimentation to continuously optimize performance and validate strategic recommendations.
• Educate broader team leadership on evolving search trends and champion SEO and AEO best practices across the organization.
• Manage relationships with external SEO/AEO agency partners.

Qualifications

• 5+ years of SEO/AEO experience in an agency or in-house capacity.
• Demonstrated understanding of technical SEO, on-page optimization, content strategy, site architecture, structured data, and search performance best practices.
• Familiarity with the evolving landscape of AI-powered search and Answer Engine Optimization (AEO), with a passion for staying ahead of industry trends.
• Experience using enterprise SEO platforms and analytics tools such as Google Search Console, Conductor, or similar technologies.
• Experience with AI Tracking and Marketing tools (e.g., Profound, Bluefish) is a plus.
• Proven track record of navigating white space and developing strategic recommendations out of ambiguous conditions.
• Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations.
• Experience developing SEO/AEO measurement frameworks, reporting on performance, and communicating business impact to stakeholders.
• Self-starter who thrives working independently and within a team.
• Passion for outside-the-box thinking and challenging the status quo.
• Strong verbal and written communication skills, with an ability to tailor messaging to audiences of different seniority and expertise.
• Employment eligibility to work with American Express in the United States is required; the company will not pursue visa sponsorship for this position.

About Us

At American Express, our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, with an unwavering commitment to back our customers, communities, and colleagues. We operate with a strong risk mindset to uphold our brand promise of trust, security, and service. As part of Team Amex, you’ll experience comprehensive support for your holistic well-being and opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, we help define the future of American Express.

Benefits

• Competitive base salaries and bonus incentives.
• 6% Company Match on retirement savings plan.
• Free financial coaching and financial well-being support.
• Comprehensive medical, dental, vision, life insurance, and disability benefits.
• Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need.
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy.
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
• Free and confidential counseling support through our Healthy Minds program.
• Career development and training opportunities.

For a full list of Team Amex benefits, visit our Colleague Benefits Site.