AEO/SEO Manager

About the role

The Digital Content Strategy team within the Universal Television Entertainment (UTE) Audience Growth & Content Marketing (AGCM) department is looking for an AEO/SEO Manager for a full-time position. This role reports to the Director of Digital Content Strategy and sits on the AGCM Digital Content Strategy team, driving search and AI visibility for the Universal Television Entertainment marketing organization. The AEO/SEO Manager operates at the intersection of content, product, and technology to increase the discoverability of NBCUniversal IP—including brands, shows, and talent—across traditional search and emerging AI-driven platforms. The ideal candidate blends technical fluency and content expertise with a strong understanding of evolving search behaviors and how AI systems discover, index, and surface content.

Responsibilities

• Own and execute AEO/SEO strategy to maximize visibility of NBCUniversal IP across search engines and emerging AI-driven platforms, with a focus on content marketing opportunities (Peacock Blog, NBC Insider, The Daily Dish)
• Define, track, and drive key performance metrics, including search and AI platform impressions, AI mentions/citations, sentiment, and downstream engagement (clicks, sign-ups)
• Build, manage, and continuously improve scalable optimization systems, including structured data, automation workflows, and integrations with search and AI visibility tools. Oversee data and prompt inputs, taxonomy, and platform maintenance (internal, as well as external vendor tools) to ensure accuracy and performance.
• Partner cross-functionally with editorial, product, engineering, data, brand marketing, video, press, paid media, and social teams to translate technical and platform enhancements into measurable marketing impact
• Inform and help implement technical SEO/AEO improvements—including site architecture, indexing, and content structures—to improve discoverability and LLM ingestion, retrieval, and citations
• Establish and operationalize measurement systems and testing frameworks to quantify the impact of content, technical, and product-driven changes
• Drive accountability across teams to ensure execution of recommendations that improve visibility across search and AI ecosystems

Qualifications

Basic Requirements

• 4+ years of experience in SEO, Technical SEO, AEO, or a related field
• Deep expertise in SEO and emerging AEO/GEO (AI Engine Optimization) / AI visibility strategies, and familiarity with how AI/LLMs ingest, retrieve, and surface content
• Proven ability to use search and analytics tools (e.g., Google Search Console, SEMrush, Adobe Analytics, Parse.ly) to drive insights and strategy
• Experience leveraging and maintaining AI/search visibility and optimization platforms (e.g., Profound, SEMRush, or similar)
• Strategic understanding of YouTube/social/UGC platforms’ role in the larger search and AI landscapes
• Strong understanding of technical SEO, including crawling/indexing, structured data, and site architecture
• Working knowledge of web technologies (HTML, JavaScript, CMS platforms) and ability to implement or prototype technical solutions
• Experience building scalable systems or automation workflows for optimization and reporting
• Strong analytical skills with experience building measurement frameworks and translating data into actionable insights
• Demonstrated ability to work cross-functionally with editorial, product, engineering, and marketing teams
• Strong understanding of content marketing ecosystems, including editorial workflows and O&O platforms, and ability to manage multiple stakeholders and initiatives across a large, matrixed organization
• Bachelor’s degree or equivalent experience

Desired Characteristics

• Strategic and forward-thinking, with a strong point of view on the future of search, AI, and content discovery
• Highly collaborative and comfortable influencing across diverse, cross-functional teams
• Systems-oriented thinker with a focus on scaling impact through automation and process
• Strong communicator, able to distill complex insights into clear, actionable guidance
• Results-driven, with a test-and-learn mindset and focus on continuous optimization
• Comfortable navigating technical concepts and partnering closely with product and engineering teams
• Detail-oriented with the ability to operate at both strategic and executional levels
• Self-starter who thrives in ambiguity and can build new systems and processes from the ground up
• Passion for entertainment, media, and storytelling, with an understanding of audience behavior

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

Salary range: $85,000–$115,000 (bonus eligible)