Senior Lead - B2B Marketing, Run Specialty

About the role

You will drive the strategic marketing direction for National Run Specialty Key Accounts and the Regional Run Specialty and Outdoor channels, ensuring On remains the most sought-after brand on the footwear wall. You will shape a comprehensive channel strategy that balances the scale of national retail powerhouses with the bespoke, community-first needs of local running shops.

Responsibilities

• Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers
• Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity
• Partner with Field Technical Representatives and Regional Sales Teams to translate global brand stories into localized tools that empower retail partners on the ground
• Act as the senior strategic marketing advisor for Run Specialty account leadership and internal sales directors, synthesizing regional interests to align cross-functional goals
• Guide and mentor a pod of marketing specialists, fostering an entrepreneurial mindset that encourages calculated risk-taking in the pursuit of exceptional consumer experiences
• Evaluate sell-through metrics and regional performance data to anticipate market shifts, optimization opportunities, and the commercial ROI of community initiatives
• Refine sustainable workflows and resource allocation protocols specifically tailored to the fast-paced requirements of the wholesale running ecosystem

Requirements

• You bring 8+ years of functional experience in B2B marketing, wholesale brand management, or commercial strategy within the Run Specialty or performance footwear industries
• You bring 2+ years of direct people leadership experience, with a proven track record of developing specialist talent and managing cross-functional project workflows
• You possess deep expertise in the running or outdoor retail landscape, with a clear understanding of the "sit-and-fit" service environment and regional community dynamics
• You demonstrate strong relational intelligence, with experience navigating matrixed stakeholder groups and aligning multi-departmental outputs with broader business priorities
• You possess a structured approach to decision-making under uncertainty, allowing you to confidently manage difficult commercial conversations and pivot regional account strategies when required
• You exhibit an innovative mindset alongside a commitment to operational excellence, utilizing performance data to continuously refine process efficiency and campaign execution
• You are agile and open to traveling up to 30% of the time to interface with key account partners, attend field activations, and collaborate across regional hubs

Qualifications

• You have a bachelor's degree in marketing, business administration, communications, or a related field
• You have a proven track record of successful B2B marketing campaigns and partnerships
• You have experience in managing cross-functional teams and driving strategic initiatives
• You have excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders
• You have a solid understanding of the running or outdoor retail industry and its trends

Skills

• Strategic thinking and planning
• Marketing campaign development and execution
• Collaboration and partnership management
• Customer relationship management
• Market analysis and trend identification
• Project management and workflow optimization

Benefits

• Competitive benefits package including medical, dental, and vision benefits
• Industry-leading PTO package
• Competitive 401(k) program
• 11 paid US holidays
• Corporate office closure between Christmas and New Year
• Plethora of product perks

Pay

Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location.

Schedule

The role is based in New York City and requires up to 30% travel.