Senior Lead - B2B Marketing, Sneaker and Department Store Key Accounts

About the role

You will elevate and execute the integrated marketing strategy for key wholesale channels and critical key accounts, serving as the strategic driver and primary consultant for senior account and sales partners.

Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you will manage a high performing team, fostering their entrepreneurial spirit to deliver brand-building work that drives significant commercial impact and reinforces On's premium positioning.

Responsibilities

• Set the strategic course by defining the end-to-end B2B marketing strategy for specific channels, translating global brand priorities into clear, high-impact, account-specific execution plans, ensuring channel differentiation within the performance pillar
• Lead the design and deployment of complex, integrated campaigns across in-store, digital, experiential, and media channels to ensure a consistent, premium, and elevated brand presence that drives sell-through
• Serve as the senior strategic partner for both key account marketing leadership and internal sales leadership, driving alignment, synthesizing diverse interests, and securing necessary trade-offs at an elevated level
• Mentor and empower a high-performing team to take ownership of their development journey, cultivating an environment of autonomy, calculated risk-taking, and accountability for achieving measurable results
• Drive cross-functional excellence by leading seamless collaboration with Product, Visual Merchandising, Sales, and Tech Rep teams to amplify key brand stories and drive innovation in the B2B space
• Partner with the Head of B2B Marketing + x-functional teams to build out sustainable processes, roles + responsibilities, and workflows for the team.
• Anticipate market shifts and foresee potential obstacles within the B2B landscape, utilizing complex data and insights to continuously innovate and deliver solutions to new, complex problems
• Champion a data-informed decision-making approach for all campaign development and performance measurement, ensuring marketing investments are precisely aligned with commercial objectives and deliver measurable, high-quality outcomes
• Provide direction and support to cross-functional peers, skillfully simplifying complexity and aligning diverse teams to achieve shared organizational objectives

Requirements

• 8+ years of progressive functional experience in B2B or wholesale channel marketing, ideally within an apparel or footwear brand
• 2+ years of direct people leadership experience, guiding and developing high-performing marketing pods or teams to achieve strategic objectives and drive significant commercial outcomes
• Comfortable taking complex decisions and have a proven track record in balancing structured processes with an entrepreneurial innovation mindset, consistently challenging the status quo to find better ways of work
• Skilled in synthesizing people and interests, adept at anticipating, incorporating, and balancing the needs and concerns of various senior-level internal and external stakeholders to push execution forward
• A deep understanding of developing and executing multi-channel marketing strategies in a global business, balancing central strategy with regional flexibility, with an emphasis on driving cultural relevance and premium execution at the account level
• Courage to tackle challenging projects, address difficult issues constructively, and champion necessary changes, seeing conflicts as opportunities for growth
• Strong sense of ownership and commitment, consistently following through on complex initiatives that impact several teams within or across functions and regions

Qualifications

• Willingness to travel up to 30% to On’s global hubs and key accounts

Skills

You bring a combination of strategic thinking, creative problem-solving, and hands-on execution to the table. You thrive in fast-paced, dynamic environments and are adept at navigating complex stakeholder relationships. You are a natural leader who can inspire and motivate your team to achieve exceptional results.

Benefits

• Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000
• Competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program
• Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!

Pay

Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000

Schedule

Based in our New York City office