Senior Manager, B2B Marketing

About the role

We're looking for a sharp, strategic Senior Manager of B2B Marketing to own and scale ShopMy's B2B marketing function.

Responsibilities

• Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting
• Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close
• Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce
• Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent
• Develop a thought leadership strategy that drives both demand generation and long-term brand retention
• Partner with Customer Success to support upselling efforts — building marketing programs that help CSMs expand brand accounts
• Create ABM programs for our highest-priority ICP segments — from indie beauty brands to enterprise retailers

Requirements

• 7-9 years of B2B marketing experience, ideally at a SaaS, marketplace, or platform company — demand gen background is valuable, but we're looking for someone who has operated across the full B2B marketing mix
• Thought leadership & content chops — you've used content, education, and brand storytelling to drive demand and retention, not just paid ads and outbound
• Proven ownership of pipeline metrics — MQLs, opportunities created, and revenue influenced
• Strong cross-functional communicator — can translate marketing needs into clear requirements for ops, sales, and leadership

Qualifications

• Experience marketing to brand advertisers, retail buyers, or agency decision-makers
• Background in lifecycle or retention marketing for B2B audiences (email, education programs, in-product)
• Background in affiliate, creator, or influencer marketing technology
• Prior experience building pipeline programs with long (3+ month) sales cycles

Skills

• Strong project management and organizational skills
• Ability to work effectively with cross-functional teams including sales, customer success, and product
• Excellent communication and collaboration skills
• Experience with Salesforce and other CRM tools

Benefits

• Medical & Dental Coverage at 70%
• Equity in ShopMy
• Flexible PTO
• 14 weeks of parental leave
• Wellness & Social Stipend
• Technology Stipend
• Learning & Development Stipend
• 401k program (3% automated contribution from ShopMy!)
• Wellhub Membership
• Company retreats
• Opportunity to monetize your influence- all employees build out a ShopMy page!
• Birthday PTO
• New York City HQ office

Pay

The provided salary range is base salary, exclusive of bonus potential or commission and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!

Schedule

ShopMy offers a flexible schedule to accommodate the needs of our dynamic and growing team.