Senior Manager, B2B Marketing

About the role

Weber Shandwick is seeking a talented Senior Manager of B2B Digital Marketing to join our Weber Advisory team. You will lead integrated digital marketing strategy and execution for major B2B clients, focusing on everything from demand generation and marketing automation to content strategy and paid media. This is a hands-on, strategic role where you will be the central expert, guiding clients and internal teams to deliver impactful, performance-driven campaigns. This position is based in our Baltimore office on a hybrid schedule.

Responsibilities

• Develop & Lead Strategy: Architect and implement integrated B2B marketing strategies for major campaigns and product launches, with a focus on demand generation, lead nurturing, and Account-Based Marketing (ABM).
• Execute Across Channels: Oversee the execution of digital campaigns, including marketing automation, paid media, content marketing, and SEO/SEM, ensuring all channels work together to drive results.
• Serve as a Client Advisor: Act as the primary digital marketing strategist for key clients, providing senior-level counsel and building strong, trusted relationships.
• Manage Integrated Projects: Manage project timelines, budgets, and staffing for complex digital initiatives, coordinating across internal creative, paid media, and analytics teams to ensure flawless delivery.

Requirements

• Basic Qualifications: 6-8 years of experience in digital marketing, with a strong preference for an agency background. Proven expertise in B2B marketing, including demand generation, lead generation, ABM, and sales enablement. Hands-on experience with B2B marketing automation and CRM platforms (e.g., Marketo, Pardot, Salesforce, HubSpot). Experience managing integrated campaigns and collaborating with creative, technical, and media teams.

Qualifications

• Strategic Thinking: The ability to see the big picture, develop comprehensive strategies, and translate business goals into marketing outcomes.
• Client Service & Communication: Excellent written and verbal communication skills with proven success in managing senior-level client relationships.
• Collaboration: A talent for building strong relationships and working effectively across multiple teams and disciplines.
• Business Acumen: A sharp, solutions-oriented mindset focused on meeting deadlines, managing budgets, and delivering measurable results.

Skills

• Strong understanding of B2B marketing principles and best practices.
• Experience with MarTech platforms such as Marketo, Pardot, Salesforce, and HubSpot.
• Ability to manage and optimize marketing campaigns using these tools.
• Excellent project management and organizational skills.
• Strong analytical and problem-solving skills.

Benefits

• Hybrid work schedule based in Baltimore.
• Competitive salary range: $80,000 USD - $95,000 USD, depending on experience and qualifications.
• Equal opportunity employer.
• Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
• Omnicom is committed to celebrating diversity and inclusion, fostering an environment where everyone feels valued and respected.

Pay

$100,000.00 - $100,000.00

Schedule

Hybrid schedule based in Baltimore.