Senior Global Employer Branding Manager
About the role
The Senior Global Employer Branding Manager will play a critical role in shaping how we attract, engage, and connect with talent around the world. This role is specific to the current Coffee Operating Unit of KDP.
Responsibilities
Develop and continuously evolve KDP’s coffee operating unit global employer branding strategy aligned with business priorities, talent strategies, leadership objectives, and company culture.
Establish and maintain a global employer brand framework, playbook, and toolkits that enable consistent execution while allowing for local market customization.
Serve as the global employer brand steward, ensuring consistency and quality across employer branding assets, campaigns, and initiatives.
Partner with key stakeholders to ensure employer branding reflects KDP’s coffee operating unit, employee experience, and organizational culture.
Lead the development and execution of global employer branding campaigns focused on key talent segments, including early careers, critical capabilities, and leadership populations.
Create compelling storytelling strategies that showcase KDP’s coffee operating unit culture, people, opportunities, and impact.
Own the global employer brand content strategy, including messaging frameworks, narratives, and visual identity guidelines.
Partner with Corporate Communications and Marketing to ensure alignment between employer brand and corporate brand strategies.
Oversee and enhance KDP’s coffee operating unit global digital employer presence, including career websites, social channels, and external talent platforms.
Enable authentic employee storytelling and advocacy initiatives that showcase employee experience.
Partner effectively with senior leaders across Talent Acquisition, People function, Marketing, and Communications.
Build strong partnerships across regions and functions to drive employer brand adoption and engagement.
Provide training, tools, and best practices to regional teams to enable effective local activation.
Influence senior stakeholders in a complex, global, matrixed environment without direct authority.
Build and foster a global employer branding community across markets.
Manage relationships with external agencies, vendors, and research partners as needed.
Ensure effectiveness, quality, and return on investment of employer branding activities.
Establish and track employer branding metrics, including talent attraction indicators, brand awareness, engagement, and quality-of-hire measures.
Leverage data, research, and market insights to continuously improve employer branding strategies and initiatives.
Monitor employer brand reputation across external platforms and proactively identify opportunities and risks.
Requirements
Bachelor’s degree in Business Administration, Organizational Psychology, Organizational Behavior, Marketing, Communications, or a related field.
10+ years of experience in employer branding, talent marketing, people function, brand strategy, communications, or related disciplines.
Proven experience developing and executing employer branding strategies within global, complex, matrixed organizations.
Demonstrated ability to build and govern an Employee Value Proposition (EVP) while balancing global consistency with local market relevance.
Strong expertise in employer brand campaigns, storytelling, content strategy, and multi-channel activation.
Ability to influence and drive outcomes through strong stakeholder management skills.
Data-driven mindset with experience using insights, analytics, and market research to measure impact and optimize strategies.
Strong communication, collaboration, and project management skills with the ability to operate effectively in a global environment.
Qualifications
Up to 25% travel is required to support business leaders, talent processes, and locations globally.
Flexible work schedule based in Burlington, MA (Hybrid environment with 3 days in the office and 2 days remote).
Pay
$130,700 - $170,000
Schedule
Hybrid environment with 3 days in the office and 2 days remote