Senior Manager, Global Employer Brand & Recruitment Marketing

About the role

As Senior Manager, Global Employer Brand & Recruitment Marketing, you will shape how Baxter connects with talent around the world. You will set the direction for our global employer brand, as well as global and regional recruitment marketing strategies, helping Baxter stand out as an employer and attract the talent needed to advance our mission to save and sustain lives. In this visible leadership role, you will establish our employer brand roadmap, guide media and channel strategies, and use insights to strengthen candidate engagement. You will work closely with Talent Acquisition, Global Communications and regional teams to balance a consistent global brand with the needs of local markets. You will also provide direction to team members, agency partners and regional contributors who bring our employer brand to life through authentic stories and candidate-facing campaigns.

Your team

We are a global Talent Acquisition organization focused on connecting people with opportunities where their skills and perspectives can make a meaningful difference. Together, we help candidates understand Baxter's culture, employee experience and how their contributions can support our mission to save and sustain lives. You will collaborate across functions, regions and time zones to create globally consistent strategies that remain relevant and authentic in local markets.

What you'll be doing

• Set and manage Baxter's employer brand roadmap, including recommendations for media strategy and recruitment marketing technology.
• Lead paid, earned and owned media strategies that help our Talent Acquisition organization engage prospective talent.
• Work with Global Communications to bring Baxter's employer brand, employee stories and culture to life through authentic candidate-facing campaigns.
• Collaborate with regional Talent Acquisition teams to develop employer brand, recruitment marketing and position-specific campaign strategies that reflect local market needs.
• Lead the evolution of Baxter's global career site, recruitment marketing channels, technology and external media platforms, including Glassdoor, Indeed and LinkedIn.
• Guide employer brand team members, agency partners and regional contributors while building a network of recruiters, leaders and employees who serve as authentic brand ambassadors.
• Use data and insights to assess employer brand reputation, campaign effectiveness, channel performance and media investment, translating findings into recommendations and improvements.
• Manage recruitment marketing vendor relationships, support budget planning, and develop messaging and materials for senior leaders as needed.

What you'll bring

• Bachelor's degree or equivalent experience; marketing, communications or a related field preferred.
• At least 10 years of experience in marketing or communications, including employer brand and/or recruitment marketing program leadership.
• Experience developing strategy and leading initiatives in global organizations.
• Ability to lead through change and adapt in a fast-paced, evolving environment.
• Experience managing recruitment marketing technology, media platforms, agencies and vendor relationships.
• Strong project management skills, with the ability to prioritize work, manage deadlines and balance competing demands.
• Excellent communication and influencing skills, with the ability to engage HR, Talent Acquisition, business leaders and cross-functional partners across regions.
• Experience creating recruitment marketing content using tools such as Canva or content management systems and using data to inform attraction strategies and marketing decisions.

Pay

The estimated base salary for this position is $144,000 to $198,000 annually. Individual pay is based upon location, skills and expertise, experience, and other relevant factors.

Benefits

• Medical and dental coverage starting on day one
• Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
• Employee Stock Purchase Plan (ESPP) with the ability to purchase company stock at a discount
• 401(k) Retirement Savings Plan (RSP) with employee contributions and company matching
• Flexible Spending Accounts
• Educational assistance programs
• Paid holidays and paid time off ranging from 20 to 35 days based on length of service
• Family and medical leaves of absence, and paid parental leave
• Commuting benefits
• Employee Discount Program
• Employee Assistance Program (EAP)
• Childcare benefits