Senior Manager, Global Strategic Marketing

About the role

Work with The Molecular Diagnostics leadership on initiatives to develop and set global strategic direction for current and future portfolios, and perform market identification and analysis in support of our customer-centric product development strategy and overall corporate growth goals.

Represent the needs of the Customer, Sales, and Regional Marketing, and ensure future products meet critical stakeholder needs to help drive commercial success of product portfolios.

Work collaboratively with Executive Management, and with Global Product Marketing, Business Development, the Advanced Technology team, R&D, and other groups as required to develop, implement and drive adoption of strategic initiatives.

Responsibilities

• Work with Global Marketing, Product management and with Scientific Affairs to identify and assess adjacent and emerging market opportunities and build business cases to determine and prioritize value of potential new opportunities
• Partner with R&D to define competitive and differentiative application that would leverage our technology or potential technology enhancements, as well as develop and acquire technologies required to successfully develop products to capture new market opportunities
• Execute cross-functional market research and VOC programs to assess unmet customer needs in new markets
• Develop a structured approach and governance for the “ideation” phase, in order to ensure continuous generation and prioritization of new ideas that create value for the organization
• Lead/Partner with the Global Marketing and R&D teams to develop and define market, business, and customer requirements for new markets and new products
• Conduct regular data collection and analytics to ensure up to date understanding of the market and market dynamics, of market sizes and growth, of competition plans and performances
• Analyze The financial performances of Diasorin
• Act as the collection point of external data from several sources (financial disclosures, reports, databases, tradeshows, genomweb, …) and build a repository easy to use to ensure smooth socialization of the actionable knowledge
• Build an effective set of tools to represent in actionable way the market conditions and the Diasorin performance compared to market
• Contribute to business intelligence activities, including analyzing market trends, emerging technologies, and competitor activities to identify opportunities for growth and enable effective business threat mitigation
• Communicate issues and status on initiatives to senior management and recommend appropriate strategies
• Develop and update long-term portfolio strategy on a regular basis with supporting business case-based market analyses

Qualifications

• Bachelor's degree in Molecular Biology, Genetics, a related science, Business, or Marketing — required
• Master's degree or additional business training — preferred
• 10+ years in healthcare technology — across marketing, sales, strategy, or business development
• 5+ years of market analysis and primary VOC research
• 5+ years of portfolio planning and corporate strategy development
• 5+ years launching products into clinical and/or research lab markets
• 5+ years of cross-functional collaboration in matrixed environments
• 2+ years in IVD or diagnostics marketing, ideally with infectious disease market knowledge
• A strategic thinker who doesn't just make plans — you make them happen
• Comfortable with ambiguity and energized by building something meaningful in a growth-stage environment
• A clear, confident communicator — equally at home presenting to the C-suite and digging into a data model
• Someone who leads with curiosity, humility, and a genuine drive to improve patient outcomes through better diagnostics

What We Offer

Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process. If assistance is required, please contact hr@diasorin.com.

Recruitment Fraud Notice

Diasorin never requests payment, financial information, or personal banking details from candidates at any stage of the recruitment process. Official communications from Diasorin recruiters will only come from a verified @diasorin.com email address. If you have questions about the legitimacy of a recruitment communication, please contact hr@diasorin.com for verification.

Unauthorized third-party recruiting agencies may not submit candidates for this position without prior written authorization from the Diasorin Human Resources Department.