Senior Manager, Global Product Marketing

Franchise growth strategy & initiatives

Contribute to franchise planning and long-range planning for assigned products or segments, develop on-market growth projections, franchise growth initiatives and marketing plans. Translate global strategy by providing guidance and opportunity data to Regions and Commercial.

On-Market Lifecycle, Sustaining Prioritization & CAPA

Understand product performance (quality signals, complaints, cost-to-serve, usage, and mix) and recommend sustaining prioritization, including assay obsolescence and migration, contribute to corrective and preventive actions (CAPA), sustaining activities, and phase-in/phase-out and obsolescence decisions in order to protect customer experience and identify opportunities to improve portfolio productivity and profitability over time.

Positioning, additional / expanded claims & evidence inputs

Work with Scientific Affairs, Market Access, and Regional Marketing to shape product claims, value propositions, and messaging that reflect clinical evidence and customer language and that clearly position the product within the segment strategy and competitive landscape, informing evidence plans and assay registration priorities and feeding into global and regional marketing materials.

Market research & opportunity assessment

• Maintain voice-of-customer (VOC), total-available-market (TAM), serviceable-available-market (SAM), payer/clinical trends, relevant technology developments and the evolution of clinical practice/guidelines, and competitive intelligence for assigned products or segments, and synthesize these inputs into market assessments, customer segmentation (including share/Mekko analyses) and competitor strategies that shape segment strategy, product-line roadmaps, growth opportunities (including IVD partnership opportunities), portfolio gaps and rationalization options, and highlight risks across assigned systems, assays, quality controls and informatics.

Performance reporting & franchise KPIs

Utilize dashboards to track revenue, mix, margins, adoption for assigned products or segments and other indicators. Provide insights and recommend corrective actions to key stakeholders.

What You Bring

• Education: Bachelor’s degree or equivalent in Marketing. Advanced degree (e.g., MS, MPH, MBA or similar) is desirable.
• Work Experience: 7 to 10+ years in Diagnostics/Biotech/Med-Devices. Held a sales role and experience within regional marketing. Proven record of LCM of a product portfolio in a matrix environment.
• Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
• Able to translate segment and franchise strategy into concrete product-line plans, commercial hypotheses, and measurable objectives for assigned products or segments.
• Able to collect and interpret voice-of-customer, competitive information, and usage data to inform requirements and positioning.

Total Rewards Package

• Total Rewards Package includes competitive and comprehensive benefits such as medical plans, HSA funds, fertility offering, group life and disability, paid parental leave, 401k plus profit sharing, employee stock purchase program, mental health platform, learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, ERGs, and more!

Compensation

The estimated base salary range for this position is $157,400 - $216,400 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.

Who We Are

For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives.

EEO Statement

Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.