Senior Field Marketing Specialist

About the role

This will be a hybrid role working between your home office and either our Burlington MA headquarters or our Raleigh NC office. Candidates must be local to one of those locations at time of application to be considered.

Responsibilities

• Manage and execute integrated marketing programs and events that drive lead generation, pipeline growth, and revenue across the North American sales region.
• Coordinate campaign, event, partner, and follow-up activities to create a cohesive buyer journey and measurable pipeline impact.
• Collaborate with sales, campaign leads, product marketing, and corporate marketing to align field programs with regional goals and broader campaign priorities.
• Work with partner marketing and sales teams to deliver partner-inclusive programs and events that support customer acquisition and pipeline growth.
• Develop and execute lead generation and pipeline acceleration programs that contribute to lead goals, sales readiness, and revenue growth.
• Use audience insights, segmentation, messaging, and buyer personas to engage target audiences and improve lead quality.
• Apply AI tools and platforms to accelerate campaign execution, including generating and optimizing content for nurture streams, emails, landing pages, and follow-up sequences aligned to buyer stage and persona.
• Partner with sales to develop AI-assisted sales plays and account engagement strategies, including tailored outreach messaging, event follow-up templates, and opportunity acceleration content.
• Use AI to analyze engagement signals and campaign performance data to recommend next-best actions for leads, accounts, and programs, improving conversion rates and pipeline velocity.
• Lead the planning and execution of regional field events, including third-party conferences, hosted events, webinars, and partner events, managing timelines, logistics, vendors, and execution details.
• Monitor campaign and event performance, analyze KPIs and engagement data, and use AI-driven insights to test and optimize content, targeting, and follow-up strategies to improve ROI, engagement, conversion, and pipeline velocity.
• Support management of regional field marketing and event budgets and present performance results, insights, and recommendations to stakeholders and leadership.

Requirements

5+ years of experience in field marketing, integrated demand generation, and event execution, preferably in a B2B software or technology environment.

Strong organizational skills, with the ability to manage multiple programs simultaneously, prioritize effectively, and adapt to changing business needs.

Analytical and results-driven, with the ability to interpret campaign and event performance data and turn insights into action.

Strong collaboration skills and the ability to work effectively across marketing, sales, and partner teams.

Experience with marketing and sales tools such as Salesforce, Asana, Eloqua, and Tableau.

Hands-on experience or familiarity with AI-enabled marketing tools to improve productivity, content development, and campaign performance.

Comfort experimenting with new technologies and workflows, including prompt development, content iteration, and automation of repeatable marketing tasks.

Ability to travel regionally (15–25%) as needed to support field events and sales alignment.

Qualifications

Education: Bachelor's degree preferred, but not required.

Experience: 5+ years of experience in field marketing, integrated demand generation, and event execution, preferably in a B2B software or technology environment.

Skills

• Marketing Strategy and Campaign Management
• Event Planning and Execution
• Collaboration and Teamwork
• Customer Relationship Management
• AI and Data Analytics
• Content Creation and Optimization
• Sales Enablement and Account Engagement
• Project Management

Benefits

We offer a robust benefits package, including:

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan).
• Tuition Reimbursement program.
• Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
• Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
• Flexible paid vacation time, paid day off for your birthday, and company holidays.
• A variety of leave plans, including Parental Leave.
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.