Senior Field Marketing Specialist
EPAM Systems · East Chicago, IN · 4 wk ago
HybridMarketingFull-time
About the role
This position is part of a networked global marketing team supporting business development, brand building, and industry conversations.Responsibilities
- Partner with business units to define marketing priorities and coordinate quarterly plans
- Collaborate with key stakeholders to develop articulate and launch technology offerings
- Activate targeted marketing campaigns to drive marketing qualified leads (MQLs)
- Test, measure, and optimize campaigns while reporting and following leads through the sales process
- Identify optimal marketing channels, including events, analyst relations, social media, and sales tools, to reach target audiences
- Research and monitor the competitive market to inform strategy
- Develop sales kits to accelerate the growth of existing accounts
- Support case study development to highlight client successes
Requirements
- Minimum 3 years of experience in a marketing, field marketing, or demand generation role
- Proficiency with common platforms for campaign tracking, analytics, marketing automation, and segmentation
- Strong interpersonal skills with the ability to collaborate with stakeholders and form productive working relationships across geographies
- Clear communication to articulate technical concepts to diverse audiences
- Experience with complex projects in a high-volume business setting
- Proactive approach that demonstrates flexibility and resourcefulness in ambiguity
- High level of accuracy, attention to detail, and organizational skills
- Bachelor's degree in communications, marketing, or English
- Experience in marketing AI, generative AI, or enterprise cloud services
- Background in global B2B technology marketing
Qualifications
- Technical fluency and creativity
- Strong project management and writing skills
- End-to-end campaign management experience
Skills
- Marketing, field marketing, or demand generation experience
- Proficiency with marketing automation and segmentation tools
- Ability to collaborate with stakeholders across geographies
- Clear communication of technical concepts
- Experience with complex projects in a high-volume business setting
- Proactive approach to problem-solving
- Attention to detail and organizational skills
- Knowledge of AI, generative AI, or enterprise cloud services
- Experience in global B2B technology marketing