Senior Field Marketing Specialist
Endava · United States · 4 wk ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with sections: use for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. Must include only sections with real content. Must preserve all substantive info, remove boilerplate, duplicated lines, application instructions, cookie/navigation/legal/EEO etc. Also must not include Pay/Schedule/Benefits unless posting actually states them. The posting includes "Additional Information Discover some of the global benefits..." includes benefits description. Also includes "USA Benefits (Full time roles only...)" which is benefits. So we can include Benefits section. Pay? Not explicit salary numbers; only "Competitive salary package" mentioned under benefits. That's not a specific pay figure, but it's a benefit. The rule: never create Pay/Schedule/Benefits sections unless posting actually states them. It does state benefits, so we can include Benefits. Pay not given specific numbers, so we should not create Pay section. Schedule? Not given explicit schedule; maybe hybrid work and flexible working hours mentioned under Work-Life Balance. That's schedule info? It says "Hybrid work and flexible working hours". That could be considered schedule. However rule: never create Schedule section unless posting actually states them. It does mention flexible working hours, hybrid work. That's schedule info. Could include Schedule section. But we need to decide if that's enough. The instruction: "Prefer a few substantive sections over many thin ones." Might combine Benefits and maybe Work-Life Balance into Benefits? But schedule is separate heading allowed. However we need to see if we have enough content for Schedule: "Hybrid work and flexible working hours". That's substantive enough? Might be considered schedule. We'll include Schedule section with that.
We also need About the role? The intro paragraphs describe company and role. Could be About the role. Responsibilities: many bullet points. Requirements/Qualifications: qualifications section. Skills: maybe combine with qualifications? But we can have Skills section for skills like project management, stakeholder management, communication, analytical, etc. However we have qualifications and preferred experience; we could treat Qualifications as required qualifications, and Skills as preferred/experience. But we must not create thin sections. Let's think: The posting has "Qualifications" heading (must be located on East Coast, EST, bachelor's degree, 5+ years experience, etc.) and "Preferred Experience" heading (experience with ABM, familiarity with CRM, etc.). Also there is a list of skills within those. Could combine Qualifications and Preferred Experience into a Qualifications section (required) and maybe Skills section for preferred? But we need to follow headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose to include About the role, Responsibilities, Qualifications, Skills, Benefits, Schedule. Requirements maybe not needed if we have Qualifications covering. But we could include Requirements as a section for mandatory qualifications (like location, degree, years experience). Qualifications could be for preferred? Hmm.
Better: Use About the role (intro). Responsibilities (list of duties). Qualifications (mandatory: location, degree, 5+ years, etc.). Skills (preferred experience and skills like ABM, CRM, stakeholder management, communication, analytical, etc.). Benefits (global benefits + USA Benefits). Schedule (hybrid work, flexible hours). Avoid thin sections: each should have substantive content.
We must not repeat job title as heading. No Job ID etc.
We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting, but we can format them into lists/paragraphs.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. The posting includes some EEO statement at end: "At Endava, we’re committed to creating an open, inclusive, and respectful environment..." That's EEO boilerplate; should be removed. Also "If you need adjustments or support during the recruitment process, please let us know." That's application instruction? Might be considered accommodation statement; could be considered boilerplate; but it's about accommodations. Might be considered part of EEO; we can remove. Also "Additional Information Discover some of the global benefits..." is benefits; we keep. "Additional Employee Requirements" includes things like ability to go into offices, etc. That's substantive? Might be considered requirements but could be kept under Requirements or Qualifications? It's about physical requirements; we could keep under Requirements or maybe under Additional Employee Requirements but we need to preserve all substantive info. We could include them under Requirements (maybe as a list). However the instruction says "Prefer a few substantive sections over many thin ones." So we could incorporate those into Requirements or Qualifications.
We must not include duplicated lines. Need to watch for duplication: The posting repeats some sentences? Eg "Ability to go into corporate or client offices to work onsite, as necessary." appears maybe once. We'll just include once.
Now craft HTML.
Structure:
. Some are long sentences with sub-bullets; we can keep as one each.
Now Qualifications (mandatory): Under "Qualifications":
- Must be located on the East Coast, EST
- Ideally educated to bachelor’s degree level or holds a professional qualification.
- 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing.
- Experience within technology consulting, digital services, IT services, SaaS, or professional services is highly desirable.
- Proven experience managing integrated marketing campaigns and executive-level events.
- Strong project management and stakeholder management skills.
- Experience working closely with sales teams to support pipeline generation.
- Excellent written and verbal communication skills.
- Strong analytical mindset with experience using campaign performance metrics to drive decisions.
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for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. Must include only sections with real content. Must preserve all substantive info, remove boilerplate, duplicated lines, application instructions, cookie/navigation/legal/EEO etc. Also must not include Pay/Schedule/Benefits unless posting actually states them. The posting includes "Additional Information Discover some of the global benefits..." includes benefits description. Also includes "USA Benefits (Full time roles only...)" which is benefits. So we can include Benefits section. Pay? Not explicit salary numbers; only "Competitive salary package" mentioned under benefits. That's not a specific pay figure, but it's a benefit. The rule: never create Pay/Schedule/Benefits sections unless posting actually states them. It does state benefits, so we can include Benefits. Pay not given specific numbers, so we should not create Pay section. Schedule? Not given explicit schedule; maybe hybrid work and flexible working hours mentioned under Work-Life Balance. That's schedule info? It says "Hybrid work and flexible working hours". That could be considered schedule. However rule: never create Schedule section unless posting actually states them. It does mention flexible working hours, hybrid work. That's schedule info. Could include Schedule section. But we need to decide if that's enough. The instruction: "Prefer a few substantive sections over many thin ones." Might combine Benefits and maybe Work-Life Balance into Benefits? But schedule is separate heading allowed. However we need to see if we have enough content for Schedule: "Hybrid work and flexible working hours". That's substantive enough? Might be considered schedule. We'll include Schedule section with that.
We also need About the role? The intro paragraphs describe company and role. Could be About the role. Responsibilities: many bullet points. Requirements/Qualifications: qualifications section. Skills: maybe combine with qualifications? But we can have Skills section for skills like project management, stakeholder management, communication, analytical, etc. However we have qualifications and preferred experience; we could treat Qualifications as required qualifications, and Skills as preferred/experience. But we must not create thin sections. Let's think: The posting has "Qualifications" heading (must be located on East Coast, EST, bachelor's degree, 5+ years experience, etc.) and "Preferred Experience" heading (experience with ABM, familiarity with CRM, etc.). Also there is a list of skills within those. Could combine Qualifications and Preferred Experience into a Qualifications section (required) and maybe Skills section for preferred? But we need to follow headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose to include About the role, Responsibilities, Qualifications, Skills, Benefits, Schedule. Requirements maybe not needed if we have Qualifications covering. But we could include Requirements as a section for mandatory qualifications (like location, degree, years experience). Qualifications could be for preferred? Hmm.
Better: Use About the role (intro). Responsibilities (list of duties). Qualifications (mandatory: location, degree, 5+ years, etc.). Skills (preferred experience and skills like ABM, CRM, stakeholder management, communication, analytical, etc.). Benefits (global benefits + USA Benefits). Schedule (hybrid work, flexible hours). Avoid thin sections: each should have substantive content.
We must not repeat job title as heading. No Job ID etc.
We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting, but we can format them into lists/paragraphs.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. The posting includes some EEO statement at end: "At Endava, we’re committed to creating an open, inclusive, and respectful environment..." That's EEO boilerplate; should be removed. Also "If you need adjustments or support during the recruitment process, please let us know." That's application instruction? Might be considered accommodation statement; could be considered boilerplate; but it's about accommodations. Might be considered part of EEO; we can remove. Also "Additional Information Discover some of the global benefits..." is benefits; we keep. "Additional Employee Requirements" includes things like ability to go into offices, etc. That's substantive? Might be considered requirements but could be kept under Requirements or Qualifications? It's about physical requirements; we could keep under Requirements or maybe under Additional Employee Requirements but we need to preserve all substantive info. We could include them under Requirements (maybe as a list). However the instruction says "Prefer a few substantive sections over many thin ones." So we could incorporate those into Requirements or Qualifications.
We must not include duplicated lines. Need to watch for duplication: The posting repeats some sentences? Eg "Ability to go into corporate or client offices to work onsite, as necessary." appears maybe once. We'll just include once.
Now craft HTML.
Structure:
About the role
Intro paragraph(s) describing company and role.
Responsibilities
- ...
Qualifications
- ...
Skills
- ...
Benefits
- ...
Schedule
Hybrid work and flexible working hours.
We need to ensure we include all substantive info from posting. Let's extract content. Intro: "Technology is our how. And people are our why. For over two decades, we have been harnessing technology to drive meaningful change. By combining world-class engineering, industry expertise and a people-centric mindset, we consult and partner with leading brands from various industries to create dynamic platforms and intelligent digital experiences that drive innovation and transform businesses. From prototype to real-world impact - be part of a global shift by doing work that matters. The Senior Field Marketing Specialist is responsible for planning, executing and optimising integrated marketing programs that strengthen brand awareness, drive demand and support revenue growth across diverse industries across EMEA. A fast-paced role, you will work closely with many business stakeholders such as Sales, Industry Advisors and the Partnerships team in a dynamic global marketing function. Together, we will take great pride in orchestrating engaging campaigns, ABM, and curated event experiences for our clients. As the ultimate partner for Sales, the ideal candidate is a strategic marketeer with strong execution capabilities, commercial acumen and proven experience in delivering measurable marketing outcomes in a B2B technology or professional services environment. The successful candidate will also have a real passion for client engagement and a tenacious energy to design and execute diverse programs and experiences that truly deepen our clients trust in Endava." That's about the role. Now Responsibilities: The "Job Description" section includes many bullet-like paragraphs. Let's parse. Under "Job Description": - Field Marketing Strategy & Execution - Develop and execute regional field marketing plans for North America, aligned with Endava's commercial priorities and business objectives. - Design integrated marketing campaigns that combine digital marketing, events, content, ABM, and partner marketing to engage the C-Suite audience across our clients. - Collaborate with Sales leadership to identify target accounts, market opportunities, and campaign priorities, partnering with the global marketing function to execute. - Tailor global marketing initiatives to regional market needs where appropriate while maintaining brand consistency. - Ensure marketing activities align with industry, account and regional growth strategies. - Optimise all marketing activities and programs to ensure strong demand and pipeline generation and ROI industry benchmarks are achieved. - Sales & Stakeholder Collaboration - Build strong relationships with regional Sales leaders, Client Partners and Industry leaders. - Act as the primary marketing advisor for teams across North America and the partner that helps Sales drive conversion of MQLs into closed won business. - Align marketing investments with commercial priorities and business development objectives. - Support executive engagement programs and strategic client initiatives. - Whilst accountable for North America marketing, you’ll enjoy being an active member of the global marketing community, provide expertise and input that shapes global campaigns and ABM initiatives. - Share and contribute to marketing best practice globally, such as AI-enabled execution, curating VIP client experiences etc. - Distinct accountabilities across EMEA will include: (but note earlier said North America; maybe a mistake; but we keep) - Campaign Management: Play a key role in helping to design global campaigns, agree target accounts with sales, provide regional adaptations in messaging/content and orchestrating the hand-off of leads to Sales to drive conversion. - Business Development Resources/Agency: Working with our global marketing function, you will play a critical role in managing the hand-over of BANT verified leads to your Sales colleagues, supporting them on follow-up and reporting back to the team and agency on the lead quality to ensure maximum ROI. - ABM: Joining forces with our global marketing team, as we scale our 1: 1, 1: few, 1: many ABM model globally, you will play a critical role in account selection, ABM activation and personalised content. - Events: Global, Regional Partner and Industry Events as Curated Experiences: Endava has a significant presence across key partner and industry events globally. For Global events, you will partner with our global team to orchestrate and execute these events in the North America region. For regional events, you will lead the event strategy, activation approach and client experience. In addition, Endava will host a series of Roundtables, CSuite events for their clients across all industries, many of which jointly hosted with world-class technology partners. Across all three dimensions, you and the wider North America team will play a critical role in delivering a VIP experience for clients throughout. - Regional Communications, Client Stories and PR: Partnering with your Regional Communications Leader, you will play a key role in building and publishing a strong pipeline of client stories, thought leadership content and PR stories to drive increased market and brand awareness. In the region, you’ll help to facilitate client partner and client engagement, partnering with content writers and facilitating local filming. - Client advocacy: As we build positive momentum of externally published client transformation stories, you will help drive integrated client advocacy initiatives, such as client hosted panels, speakers at industry events etc, all aimed to elevate the reputation of our clients and Endava second. - Social: Work with our global social media team to drive best practice on local social channels and audience management, supporting the team with local content/stories and drive local amplification with regional sales. - Performance Measurement: Track, analyse and report campaign performance using CRM and marketing automation platforms such as Hubspot. Monitor key performance indicators including: Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Pipeline influenced, Pipeline generated, Opportunity conversion, Event ROI, Campaign engagement. As a team, you will produce regular reports and recommendations for optimisation in real time. - Budget & Vendor Management: Manage field/area marketing budgets and ensure efficient allocation of resources, managing all spend responsibly. As a team player, you will coordinate external agencies, event suppliers, venues, and marketing partners. As a leader, you will ensure activities are delivered on time, within budget and in accordance with procurement processes. We need to turn each bullet into