Senior Field Marketing Manager, Northeast

About the role

Justworks is seeking a results-driven, experienced Field Marketing Manager to manage our critical Northeast region. You will act as the dedicated local CMO, responsible for driving the end-to-end revenue pipeline within this highly strategic market.

Responsibilities

• Drive Local Outcomes

  • Pipeline Strategy & Execution: Own the localized GTM strategy and execution roadmap for your assigned territory. Translate national objectives into locally relevant campaigns that drive pipeline creation and acceleration.
  • Budget Ownership & ROI: Manage and own the localized marketing budget for your specific territory. Strategically allocate funds across high-impact activities to maximize ROI against regional pipeline and revenue targets.
  • Regional Activations: Design and execute high-value, relationship-driven activations, including targeted Sales Activations (Executive Dinners, Workshops) and bespoke events. Manage conference and tradeshow execution within region.
  • Demand Generation Programs: Design and execute programs focused on driving pipeline velocity and targeting high-intent accounts. This includes leading localized campaign activation (e.g., coordinated outbound sequences, gifting programs, developing local webinars for active deals).
  • Strategic Partner GTM Execution: Support and execute programs focused on partner referral activation and pipeline growth. Run co-hosted events, lead joint pipeline reviews with partners, and ensure seamless lead flow for partner-sourced opportunities.
  • Community & Retention Programs: Drive local community engagement and customer advocacy programs (e.g., local user groups, customer roundtables) focused on generating measurable revenue outcomes such as customer referrals, testimonials, and retention influence.
• Sales Partnership and Alignment
• Territory Planning: Serve as the primary marketing partner to the regional Sales Manager, co-owning the quarterly GTM execution plan and local account prioritization.
• Account Activation: Design and execute multi-channel plays (e.g., regional ABM, partner co-outreach) targeting high-value accounts.
• Sales Enablement: Create and deliver targeted, localized sales enablement materials and talking points that allow the regional Sales team to effectively follow up on leads and convert opportunities generated by your activities.
• Operational Compliance: Monitor and enforce strict adherence to internal Sales SLAs for lead handoff and follow-up from all local activations.
• Operational Excellence and Governance
• Localizing Central Campaigns: Serve as the operational program manager for all regional components of broader Demand Generation campaigns (e.g., managing regional follow-up for webinars and central events).
• Execution Rigor: Ensure all in-market activities strictly adhere to the execution playbooks, brand identity, and standards set by the Brand team.
• Reporting & Optimization: Rigorously track and report on performance metrics (e.g., IO volume, pipeline influence, ROI) for all regional activities. Use this data to inform continuous optimization and resource allocation decisions in partnership with your Regional Manager.

Qualifications

• Pipeline Focused Operator: Minimum 7+ years of experience in B2B Field Marketing or Integrated Marketing with a proven track record of personally executing localized campaigns that generate measurable pipeline and revenue outcomes.
• Owner Mindset (Local CMO): Possess the entrepreneurial drive to treat your assigned territory as your own business, owning both the strategy and execution required to hit aggressive regional goals.
• Results-Driven Partner: Experienced in building strong relationships with regional Sales teams and translating GTM strategy into actionable, jointly-executed field plays.
• Execution Excellence: Highly organized with a fierce attention to detail, capable of managing complex event logistics, multiple simultaneous campaigns, and rigorous follow-up processes.
• Data-Informed: Proficient in using CRM (Salesforce) and marketing analytics tools to track ROI, optimize spending, and drive data-backed decision-making at the territory level.
• Excellent Communicator: Strong written, verbal, and presentation skills, capable of pitching local campaign strategy to Sales and presenting execution results to leadership.

Benefits

The base wage range for this position based in our New York City Office is targeted at $131,000.00 to $169,000.00 per year.

Pay

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

Benefits

We are committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

Equal Opportunity Employer

We are fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.