Senior Field Marketing Coordinator, Northeast

About the role

This is a full-time, in-office position based in either our Chelmsford, MA or New York City office. The Senior Field Marketing Coordinator is a pivotal, strategic role within the Northeast business area, serving as the primary marketing lead for the region and acting as a bridge between corporate marketing strategy and localized sales execution. This position demands a candidate who can move beyond event logistics to design, manage, and optimize high-impact marketing initiatives that drive brand awareness, partner engagement, and qualified pipeline growth.

Responsibilities

• Partner with the Area Marketing Manager and Regional Sales leadership to develop and execute a comprehensive field marketing roadmap that aligns with national business goals.
• Oversee end-to-end execution of complex events, including large-scale tradeshows, technology fairs, and exclusive partner appreciation events, ensuring each initiative is tied to clear lead-generation objectives.
• Take ownership of field marketing metrics, conduct post-event ROI analysis, track lead attribution through CRM systems, and present quarterly performance reports to leadership to influence future budget allocations.
• Serve as the strategic point of contact for regional sales teams, local distributors, and industry associations. Lead contract negotiations with external vendors to maximize budget efficiency.
• Act as a senior brand ambassador for the Northeast, ensuring that all field marketing collateral, event experiences, and partner communications maintain strict adherence to global brand standards.
• Manage field marketing budgets with full fiscal responsibility, including invoice processing, cost accrual, and forecasting.

Requirements

• 2–3+ years of experience in integrated marketing, field marketing, or event management; B2B technology experience is highly preferred.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Advanced knowledge of CRM (e.g., Salesforce) and marketing automation platforms, with a strong ability to track the customer journey from event touchpoint to sales qualified lead.

Skills

• Strategic Vision: Ability to translate high-level business objectives into actionable, local marketing plans.
• Analytical Rigor: A proven track record of using data to inform decisions and optimize for results.
• Leadership Presence: Exceptional communication and interpersonal skills, with the ability to influence key stakeholders and navigate complex cross-functional relationships.
• Adaptability: A proactive problem solver who thrives in a fast-paced, time-sensitive environment and maintains composure under pressure.
• Commitment to Growth: A mindset of continuous improvement, always seeking ways to innovate and elevate field marketing performance.

Pay

Salary range for this role is $35–40 an hour (based on education, experience, and location).

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications. With around 6,000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

For more information about Axis, please visit our website www.axis.com. Listen to Get To Know Axis – Podcast.