Senior Expert, Nike GFB Brand Management, Global

About the role

Nike, Inc. is a place to explore potential, obliterate boundaries, and push the edges of what can be. The Global Football Brand Management Team leads and drives global plans that serve the brand and business, aiming to know and serve inspiration, innovation, and enablement to unlock the power of football for every athlete.

We’re looking for a Senior Brand Expert to join our Global Football (Soccer) Team. The ideal candidate loves and obsesses over football as both a sport and a culture, successfully navigates the Nike matrix with strong cross-functional relationships, and demonstrates innovative thinking. You should be a motivated leader who is thoughtful, proactive, and collaborative.

Responsibilities

• Obsess over football (soccer) performance and culture, both on the men’s and women’s fronts.
• Understand the football (soccer) consumer at a deep level, including their motivations, passions, and connectivity to the sport, to inspire aspirational storytelling and concepts.
• Deliver long-term athlete brand plans for football (soccer) athletes.
• Lead a cross-functional marketing team to inspire world-class storytelling and consumer journeys, taking the brand and consumer somewhere new.
• Develop seasonal marketing plans that position Nike as the top brand in football.
• Partner with Sports Marketing to elevate athlete storytelling and athlete integration across the organization.
• Collaborate with a highly capable, diverse, and world-class multi-disciplinary marketing team.

Requirements

• Minimum of 10 years of experience in brand marketing or related fields, with a deep understanding of the football (soccer) ecosystem and the elite football (soccer) athlete.
• Bachelor’s degree in Marketing, Business, Communications, or a related field. Any suitable combination of education, experience, and training will be considered.
• Demonstrated genuine passion, expertise, and deep understanding of football (soccer) performance, culture, fashion, trends, and youth culture.
• Experience working with high-profile athletes and/or talent.
• (Internal Only) Deep understanding of Nike’s brand standards and how to translate them into industry-leading work.
• Forward-thinking marketer with experience leading visionary work with creative teammates on high-profile campaigns that drive brand and revenue growth.
• Demonstrated ability to collaborate with a wide range of partners across different cultures and regions.
• Experience leading and influencing a team of high-performers through fast-paced change and ambiguity.
• Experience influencing leadership, teams, and functional counterparts to achieve results in a balanced way.
• Excellent verbal and written communication skills, including meeting facilitation and presentation (Keynote).
• Ability to travel up to 20%.

Who You Will Work With

You will report to the Sr. Director of Global Football Brand Management and work closely with Global and Geo Brand Marketing, Sports Marketing, and Business Teams to ensure strategy and resources serve the brand and business.