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Jobs · Marketing · Oregon

Senior Expert, Nike Sportswear Brand Management, Global

Nike · Beaverton, OR · 1 wk ago
On-siteMarketingFull-time

Typical Capabilities

Develops and executes brand strategies and seasonal marketing plans that drive consumer connection and business growth.

Leads the end-to-end development of seasonal brand concepts, translating global direction into impactful storytelling and marketplace execution.

PARTNERS CROSS-FUNCTIONALLY TO DELIVER INTEGRATED CAMPAIGNS THAT ELEVATE BRAND PERCEPTION AND DRIVE DEMAND.

LEADS EXECUTION OF SEASONAL STRATEGIES (0–6 MONTHS) IN ALIGNMENT WITH MULTI-YEAR BRAND DIRECTION SET BY SENIOR LEADERSHIP.

OWNS SPECIFIC PRODUCT CONCEPT, OR SEASONAL OFFENSE AREAS, SURENING DELIVERY OF BEST-IN-CLASS CONSUMER EXPERIENCES.

DECISIONS IMPACT SPECIFIC BUSINESS SEGMENTS OR KEY BRAND INITIATIVES.

Problem Solving

RESOLVES COMPLEX AND SOMEWHAT AMBIGUOUS CHALLENGES WITHIN DEFINED STRATEGIC FRAMEWORKS.

APPLIES STRONG JUDGMENT TO ADAPT GLOBAL STRATEGIES INTO RELEVANT, CONSUMER-LED EXECUTIONS.

IDENTIFIES OPPORTUNITIES AND PROPOSES SOLUTIONS TO OPTIMIZE PERFORMANCE.

Leadership

LEADS CROSS-FUNCTIONAL TEAMS TO DELIVER SEASONAL WORK WITH EXCELLENCE.

INFLUENCES ACROSS GLOBAL AND GEO PARTNERS.

CONTRIBUTES TO TEAM DEVELOPMENT, COACHING, AND CULTURE.

DRAWS ACCOUNTABILITY FOR RESULTS ACROSS PROJECTS AND INITIATIVES.

Who We Are Looking For

We are looking for a Senior Expert, Nike Sportswear Brand Management – Global with strong experience in brand marketing, the sportswear/streetwear industry and delivering seasonal campaigns.

This leader is deeply connected at the intersections of sport and culture, detail-oriented, and thrives in bringing ideas to life in the marketplace.

This individual is a connector and executor—someone who can take direction, shape it into compelling concepts, and lead teams to deliver world-class brand experiences.

They are consumer centric thinkers energized by connecting product, storytelling, and experiences.

What You Will Work On

  • LEAD THE CREATION AND EXECUTION OF SEASONAL BRAND PLANS, SURENING ALIGNMENT TO GLOBAL STRATEGY WHILE DRIVING DISTINCT AND RELEVANT STORYTELLING
  • OWN END-TO-END DEVELOPMENT OF KEY PRODUCT CONCEPTS OR SEASONAL OFFENSES, FROM BRIEF TO MARKETPLACE EXECUTION
  • DEFINE TARGET CONSUMERS AND APPLY INSIGHTS TO CREATE RESONANT AND CULTURALLY RELEVANT BRAND MOMENTS
  • TRANSLATE GLOBAL STRATEGIC DIRECTION INTO CLEAR, COMPelling BRIEFS THAT INSPIRE CROSS-FUNCTIONAL TEAMS THROUGH PRESENTATIONS AND COLLABORATION
  • PARTNER WITH BRAND CREATIVE, DIGITAL, RETAIL, COMMUNICATIONS, ENERGY, ENTERTAINMENT AND SPORTS MARKETING TO DELIVER INTEGRATED, MULTI-CHANNEL CAMPAIGNS
  • DRIVE EXCELLENCE IN EXECUTION ACROSS ALL CONSUMER TOUCHPOINTS, SURENING CONSISTENCY AND QUALITY OF STORYTELLING
  • LEAD THE DAY-DAY OFFENSE, INCLUDING MANAGING TIMELINES, WORKFLOWS, AND CROSS-FUNCTIONAL COLLABORATION
  • CONTRIBUTE TO SEASONAL RECAPS, CAPTURING LEARNINGS AND IDENTIFYING OPPORTUNITIES TO IMPROVE FUTURE WORK
  • SUPPORT BUDGET PLANNING AND MANAGEMENT FOR ASSIGNED PROJECTS OR CONCEPTS

What You Bring

  • Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
  • 8+ years of experience in Brand Management, Marketing, or related fields
  • Proven ability to lead seasonal brand campaigns and concept development end-to-end
  • Genuine passion and deep understanding of sport and how it intersects with culture to drive new expressions with youth that expand a brands audience
  • Ability to translate strategy into impactful marketing plans and execution
  • Experience working cross-functionally to deliver integrated campaigns
  • Strong communication, plan building, and storytelling skills, with attention to detail and craft
  • Ability to manage multiple projects and timelines in a fast-paced environment
  • Team-first mindset with the ability to influence and collaborate across functions

Preferred Experience

  • Working across global and geo teams
  • Strong partnership with cross functional teams—briefing, reviewing, and elevating work
  • Experience delivering end to end marketing execution
  • Comfort navigating ambiguity and adapting to evolving priorities
  • Passion for driving innovation in consumer experiences and storytelling

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