Senior Expert, Nike Basketball Brand Management, Global

About the role

We're looking for an experienced Senior Brand Expert to lead our Global Basketball Brand Marketing offense and co-create a new era of Nike Basketball. This role will drive functional excellence within the basketball sport offense across Global and key geographies.

Responsibilities

• Drive and deliver the Global brand strategy for basketball, including Nike Athlete marketing plans to grow their brand, and seasonal marketing strategies to drive priority stories.
• Manage collaboration from idea to execution, engaging with our key cross-functional and cross-sport partners.
• Partner with Sports Marketing to elevate athlete storytelling and athlete integration into Global and Geo athlete plans programming and activations.
• Upstream and downstream with global product and design, merchandizing and sports marketing to drive both upstream and downstream plans.
• Oversee brand campaigns and product integration into seasonal programming.
• Identify integrated opportunities and alignments between basketball and other lifestyle or sport teams to build the strongest end-in-mind experience for the consumer across performance and culture.
• Track and manage seasonal campaign progress measurement.

Requirements

Qualified candidates should have experience leading brand vision and planning, orchestrating full funnel marketing, partnering with athletes, leagues, and retailers, defining and activating evergreen and seasonal plans and managing diverse teams. Your brand leadership should come from a comprehensive grasp of basketball, a passion for coming up with new ideas that solve the needs of athletes, and the ability to lead multiple projects across a matrixed organization.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training.
• 10+ years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem and the elite and everyday basketball athlete.
• Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities.
• Extensive knowledge of the Nike basketball product and athlete portfolio.
• Experience leading and managing diverse teams, with a team-first mentality and ability to influence decision makers.
• Digital first approach with strong initiative and curiosity to cultivate innovation.
• Exceptional verbal and written communication skills.
• Ability to balance creativity with organization and discipline in fast moving, ambiguous environment.

Skills

• Expert in leading brand and idea-led cross channel marketing that targets specific consumers with the most impactful levers across our owned and partner ecosystems.
• Fluent in digital media and modern content marketing to be at the speed and in the path of the consumer.
• Expert at shaping and communicating the most relevant Nike Basketball product construct and offerings to create differentiation in our marketplace and delivering premium, cohesive retail journeys that differentiate our product online to offline.

Benefits

• Screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed.

Pay

N/A

Schedule

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Benefits

N/A