Senior Executive / Manager

The role Own the account strategy and daily delivery. This is a senior, hands-on role. You'll own a portfolio of paid social accounts - Meta first, plus LinkedIn, TikTok and Pinterest where they fit - and be accountable for what they deliver: profitable, full-funnel growth, not just cheap clicks. You will work directly with clients to plan creative tests, set campaign structure and review results. You will explain what the evidence suggests and use it to decide what to test next. And you'll help raise the standard around you - sharing playbooks, coaching on creative quality, and keeping campaign QA tight across the team. What you'll do The day-to-day. Own a portfolio of paid social accounts, accountable for full-funnel performance against revenue and margin. Build account structures that stay clean as they scale - no over-segmentation, no 'set and forget'. Lead an always-on creative testing programme, turning insight into the next test with the creative team. Own client relationships and reporting, with a clear read on what's working and what's next. Set creative-quality and campaign-QA standards across the accounts you touch. Partner with analytics on measurement, the Conversions API and signal quality, so optimisation has clean data. Find the next opportunity - new platforms, formats or audiences - and make the case with evidence. Coach executives and help lift the standard of the wider team. What we're looking for What you'll likely bring. Essential Several years running Meta Ads hands-on, ideally agency-side, across ecommerce and/or lead generation. Strong on campaign structure, audience strategy and creative testing methodology. A real eye for creative - you know what makes a thumb stop and a test worth running. Comfortable owning client relationships and leading the conversation. Numerate and commercial: you connect spend to revenue and margin, and explain the trade-offs. Confident with GA4 and how measurement feeds performance. Bonus points Hands-on LinkedIn, TikTok or Pinterest Ads experience. Familiarity with the Conversions API and server-side tracking. Experience briefing or producing performance creative. Mentoring or line-management experience. A point of view on where paid social is heading - backed by evidence. How to apply. Send your CV and a short note - what you've worked on, and an account or campaign you're proud of - to hello@digitallighthouse.co.uk with “Paid Social - Senior Executive / Manager” in the subject. No cover-letter essay needed. We read everything and reply to everyone. You can ask about the role, working arrangements and interview stages before applying. Email your application Looking at the other role? Paid Search - Senior Executive / Manager