Senior Events Marketing Strategist

Tier 1 Event Ownership

• Own end-to-end strategy and execution for Justworks' highest-priority events, with a disciplined focus on concentration of investment and maximum brand impact.
• Establish the brief, drive the experience design, manage vendors and production, and lead onsite execution.
• Set the bar - and continuously raise it for what a Justworks event looks, feels and achieves.

AI Powered Planning & Systems Building

• Earnestly embed AI tools and scalable systems into every phase of event planning - from brief generation and vendor research to onsite runbooks and post-event reporting.
• Create repeatable, documented workflows that elevate the entire teams’ output.
• Develop repeatable playbooks and evaluation frameworks.
• Identify and advocate for tools that improve speed and quality.

Internal Events Leadership

• Lead planning and execution for key internal events.
• Partner cross-functionally to deliver experiences that align internal stakeholders and reflect our evolving brand - not just logistics done on time, but moments that matter.

Community & Partnership Execution

• Drive the events execution layer of our community and brand partnership programs.
• Collaborate with the Brand, Community, Field Marketing & Partnerships teams to ensure these activations are purposeful, on-brand, and tracked against clear outcomes.
• Help build the business case for partnership renewals or pivots based on performance data.

Experience Design & Standards

• Translate brand values into tangible, high-quality guest experiences.
• Attend vendor calls, venue walks, and design reviews with the full picture in mind.
• Catch what others miss and fix it before it shows up on-site.

Strategic Briefing & Cross-Functional Alignment

• Develop clear, detailed event briefs that define audience, goals, messaging, experience design, and success metrics.
• Partner closely with Brand, Community, Field Marketing, and Content teams to ensure consistent storytelling and seamless execution across every touchpoint.

Budget Management

• Own budgets for assigned Tier 1 events and partnership activations.
• Track spend against forecast, flag tradeoffs proactively, and manage shared assets (including large-format booth infrastructure) responsibly across teams.

Measurement & Reporting

• Track performance across engagement metrics (attendance, participation, partner reach, qualitative feedback, meetings, community growth) and event-influenced pipeline where applicable.
• Deliver clear post-event reporting and recommend improvements to continuously elevate program quality.
• Build post-event reporting that actually drives decisions - attendance, engagement, pipeline influence, partner outcomes, qualitative feedback.
• Deliver clear, timely recaps and recommendations that feed directly into program planning for the next cycle.

Qualifications

• A minimum of 7+ years of experience managing events.
• Understanding how events shape how people feel about a brand and designing with that awareness.
• Bringing intentionality to every touchpoint because you know that’s where perception shifts happen.
• Experience supporting or executing co-branded activations and understanding how to balance partner goals with brand integrity and audience experience.
• Caring deeply about the details that shape audience experience—from invitation through follow-up—and ensuring seamless delivery.
• Working effectively with Brand, Field Marketing, Community, and external partners to align messaging and execution without overcomplicating the process.
• Managing multiple programs simultaneously, staying organized under pressure, and operating confidently with minimal oversight.