Senior Event Marketing Manager

Base pay $60K plus lucrative bonus structure.

About the role

Manage and execute event marketing initiatives and team in lead generation best practices to exceed booked, issued, and sales targets. Responsibilities include event participation/sponsorship, retail partnerships, community outreach, and related programs.

Responsibilities

• Recruit and develop a team to achieve goals from Ads and Local efforts across up to 3 offices, including training, scheduling, and performance management.
• Execute and manage weekly lead generation activities in all assigned locations.
• Attend home shows, fairs, festivals, and similar events to educate customers and schedule appointments.
• Develop assigned territory to increase exposure and market share across up to 3 offices.
• Research, identify, and schedule weekly events for participation with REMM approval.
• Obtain, track, and manage event booking processes, including contracts, entry forms, W9s, COIs, and cover sheets.
• Manage tools, resources, and materials for event coordination, setup, tear down, and inventory.
• Develop localized retail partnerships for onsite staffed displays to generate leads.
• Optimize community entities with REMM to implement onsite sponsorship programs.
• Maintain department and company standards for each assigned office, including professionalism, adherence to HR policies, and timely submission of paperwork (e.g., payroll, leads, reporting).
• Meet or exceed productivity targets:
  • Set Rate: 90% or better
  • Cancel Rate: 22% or less
  • Meeting Rate: 75% or better
  • Close Rate: 14% or better
  • Cost of Marketing: 20% or less
  • Yield: $3,500 or better
• Perform other duties as assigned based on business and department needs.
• Assist GM/REMM in achieving lead/sales targets within budget by executing event marketing strategies, processes, and best practices while working top-tier weekly events.