Senior Event Marketing Manager

About the role

Working within Appian’s Marketing team, the Sr. Event Marketing Manager will assist in the global strategy, planning, and execution of a variety of in-person marketing programs including tradeshows and industry conferences. This role will also manage operational, implementation and post-program activities including lead formatting, program analysis, budget reconciliation and ROI reports.

Responsibilities

• Craft and execute strategic, results-driven marketing programs and pipeline generation and growth
• Utilize Salesforce.com to analyze campaign data and track/measure marketing initiatives
• Build and maintain strong relationships with a diverse set of internal and external stakeholders
• Manage all aspects of 3rd party anchor trade shows, including strategy, planning, execution, and post-event analysis
• Support the planning and execution of global Appian conferences in US and EMEA
• Track and report on key performance indicators and analyze program results and pipeline measurement

Requirements

• Proven success crafting and executing strategic, results-driven marketing programs and pipeline generation and growth
• Demonstrated proficiency utilizing Salesforce.com to analyze campaign data and track/measure marketing initiatives
• Strong executive presence with the ability to confidently present to and engage with leadership teams, effectively commanding the room and driving strategic discussions
• Ability to travel up to 30%

Qualifications

• 7+ years of experience in an event management role at an enterprise software organization
• Strong leadership characteristics and the ability to build and maintain strong relationships with a diverse set of internal and external stakeholders
• Knowledge & experience with using Event Marketing & Management solutions (Cvent)
• Knowledge & experience with these types of tools & technologies – CRM (Salesforce), Marketing Automation (Pardot), Travel & Expense Management (Concur & Allocadia) and other marketing technologies is a plus
• Ability to travel up to 30%
• Bachelor’s degree

Benefits

Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.

Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.

Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

Pay

N/A

Schedule

Based at our HQ in McLean, VA. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork.