Senior Event Marketing Manager

About the role

We're looking for a Senior Event Marketing Manager to turn every conference, roundtable, and owned summit into a pipeline engine. You'll build Assort's end-to-end event program, from trade show presence to intimate executive dinners and our annual Assort Ascend customer event with a clear mandate: get the right people in the room, deepen relationships with the customers and make it undeniable that Assort owns the category in AI-powered patient access.

Responsibilities

• Own end-to-end execution of Assort's presence at industry conferences annually, across our 20+ served verticals.
• Lead logistics for trade show booths, from vendor selection and booth design to staffing plans, demos and onsite coordination.
• Build and manage Assort's owned event program, including executive dinners, customer roundtables and roadshows.
• Partner closely with Sales and SDR teams to design pre event outreach campaigns that drive booth traffic and meeting bookings.
• Build the post event report: meetings held, pipeline sourced, cost per opportunity, and learnings for next time.
• Track and report on event ROI, meetings sourced, pipeline influenced, CAC contribution — and use data to inform the event calendar each quarter.
• Develop post event follow up playbooks to ensure leads are captured, enriched, and routed promptly into pipeline.
• Manage event budgets with rigor, negotiating contracts with venues, AV vendors, swag suppliers, and sponsorship packages.
• Collaborate with Brand and Content to ensure consistent messaging, collateral quality, and visual identity across all event touchpoints.
• Identify emerging conferences and community events aligned to our specialty expansion roadmap and evaluate sponsorship opportunities.

Requirements

6 years of B2B, SaaS enterprise event marketing experience. Proven track record managing complex, multi stakeholder events from conception through debrief. Strong project management skills, you thrive on checklists, timelines, and keeping a dozen threads moving simultaneously. Experience working directly with Sales to design event programs that convert to pipeline. Comfortable with event analytics and CRM reporting (Salesforce or HubSpot). Willing to travel up to 30% of the time for onsite event management. Exceptional communicator, you can brief an exec on a keynote panel and brief a booth vendor on signage specs in the same afternoon. Ability to manage multiple events at one time, while still thinking about future programs.

Qualifications

Nice to have: Existing relationships within health system or medical society conference ecosystems. Experience with AI or voice technology companies. Background in demand generation or field marketing. Familiarity with healthcare conference rhythms, eg: HIMSS, ViVE, specialty society annual meetings. Experience managing owned summits or executive hospitality programs.

Skills

Proven track record managing complex, multi stakeholder events from conception through debrief. Strong project management skills, you thrive on checklists, timelines, and keeping a dozen threads moving simultaneously. Experience working directly with Sales to design event programs that convert to pipeline. Comfortable with event analytics and CRM reporting (Salesforce or HubSpot). Willing to travel up to 30% of the time for onsite event management. Exceptional communicator, you can brief an exec on a keynote panel and brief a booth vendor on signage specs in the same afternoon. Ability to manage multiple events at one time, while still thinking about future programs.

Benefits & Perks

• Competitive Compensation – Including salary and employee stock options so you share in our success.
• Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
• Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
• Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
• Flexible PTO – We trust you to take the time you need to recharge and come back ready to crush it.
• Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
• Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
• Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
• 401(k) – Build your retirement savings.