Senior Event Marketing Manager

GDI is an Equal Employment Opportunity Employer.

About the role

Manage and execute event marketing initiatives and team in lead generation best practices for office to exceed booked, issued, and sales targets. This is achieved primarily through event participation/sponsorship, retail partnership, community outreach, and related programs.

Responsibilities

• Recruit and develop team to achieve goals from Ads and Local efforts in up to 3 offices, including training, scheduling, and managing up to and including separation of employment as necessary.
• Execute and manage lead generation activities weekly in all assigned locations.
• Attend home shows, fairs, festivals, etc., educating customers and scheduling appointments.
• Develop assigned territory, increasing exposure and market share in up to 3 offices.
• Find, research, identify, and schedule weekly events for participation with REMM approval.
• Obtain, track, and manage the process of event booking (contract, entry, W9, COI, request cover sheets).
• Manage tools, resources, and materials for event coordination, setup, tear down, and inventory.
• Develop localized retail partnerships for onsite staffed display for lead generation activity.
• Optimize potential community entities with REMM to implement onsite sponsorship programs.
• Assist GM/REMM in achieving lead/sales targets within budget by executing Event Marketing Strategies, processes, and best practices while individually working top-tier weekly events.

Department and Company Standards

• Professionalism: Project a favorable company image in behavior and attire.
• Adhere to Human Resources Department policies, processes, and best practices.
• Timely submission of all paperwork including but not limited to payroll, leads, and reporting.
• Productivity:
  • Set Rate: 90% or better
  • Cancel Rate: 22% or less
  • Meeting Rate: 75% or better
  • Close Rate: 14% or better
  • Cost of Marketing: 20% or less
  • Yield: $3500 or better

Other duties and responsibilities as assigned based on the needs of the business and department.

Pay

Base pay of $60,000 plus a lucrative bonus structure.