Senior Enterprise Marketing Manager, Base

Responsibilities

• Own the enterprise go-to-market roadmap for Base's financial markets, focusing on institutional positioning and messaging
• Develop a repeatable proof engine to create case studies, sales collateral, and video content for high-priority customer profiles
• Lead cross-functional product launches, translating complex features into accessible narratives for enterprise clients
• Conduct competitive analysis and gather market intelligence, integrating enterprise customer insights into product development
• Define key performance metrics, ensure accurate reporting, and optimize strategies to drive adoption and pipeline growth
• Shape and mentor the enterprise marketing function, guiding junior Product Marketing Managers as the team grows

Qualifications

• 6+ years in product marketing or go-to-market roles focused on B2B/enterprise outcomes, especially in crypto and financial markets
• Demonstrated success in end-to-end GTM strategy and product launches with measurable results in adoption or revenue
• Deep understanding of onchain financial mechanisms like trading, lending, and tokenization; ability to collaborate effectively with Product and Engineering teams
• Experience leading cross-functional teams in dynamic startup environments, translating strategies into actionable plans
• Background in marketing to regulated financial institutions, understanding compliance and regulatory frameworks
• Skilled in leveraging generative AI while ensuring quality outputs with human oversight

Benefits

• Comprehensive medical, dental, and vision coverage
• 401(k) retirement plan options with company matching
• Equity participation for long-term employees

Pay

$170,765 – $200,900 annually

Schedule

Remote - US based candidates only, no visa sponsorship available

Company Information

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.