Senior Director, US Marketing - Ottava

About the role

The Senior Director, US Marketing – OTTAVA is the downstream owner of US-specific product marketing, clinical marketing, CoE site management and field marketing. This leader serves as the primary downstream interface to Global Product Management, Corporate Communications and Branding, while partnering closely with Sales Teams, Customer Success, Professional Education, Sales Enablement and Commercial Operations.

Responsibilities

• Own downstream product management and product marketing for the US market, with clear accountability for localizing the OTTAVA value proposition across clinical, economic, and operational dimensions keeping different US stakeholders in mind.
• Translate global product strategy, roadmap, and evidence into US-specific value narratives that reflect local clinical practice patterns, customer economics, and buying dynamics.
• Define how OTTAVA's value is articulated to different US stakeholders (surgeons, hospital leadership, administrators) across the customer lifecycle.
• Serve as the primary US voice into Global Product Management and Global Marketing to ensure downstream insights, customer needs, and adoption realities inform global priorities.
• Clinical Marketing & Evidence Translation:
  • Lead US clinical marketing strategy focused on converting evidence and real-world experience into credible downstream value messaging.
  • Engage KOLs, early adopters, and clinical experts to generate insights, advocacy, and substantiation aligned to US market needs.
  • Conduct structured clinical and market insight gathering (procedure mix, workflow impact, utilization drivers, competitive context) to inform value proposition evolution.
  • Ensure clinical insights are consistently translated into downstream marketing content and fed back into global product and marketing teams.
• Centers of Excellence (CoE) & Customer Advocacy:
  • Own the downstream strategy for US customer references and Centers of Excellence, with a focus on commercial credibility and proof of value.
  • Define criteria for CoE selection aligned to strategic segments, scalability, and peer influence.
  • Translate CoE experience into repeatable downstream assets (case studies, testimonials, customer stories, executive narratives).
  • Maintain senior clinical and administrative relationships at reference sites to support advocacy, site visits, and peer-to-peer influence.
• Downstream Commercial Interface (Non-Executional):
  • Build and own a Marketing Plan.
  • Define value frameworks, narratives, and content direction that downstream execution teams (Sales Enablement, Field Marketing, CommEd, ProfEd) operationalize.
  • Partner with Commercial Operations and Customer Success to ensure value messaging aligns with onboarding, adoption, and long-term utilization.
  • Provide strategic input and governance over downstream content to ensure consistency, accuracy, and alignment with the localized US value proposition.
  • Monitor downstream performance signals (adoption trends, customer feedback, competitive responses) to continuously refine value articulation.
• Marketing Communications & US Market Messaging:
  • Translate global brand and product strategy into US-specific messaging frameworks that reflect regional nuances and buying processes.
  • Partner with Global Brand, Corporate Communications, and US stakeholders to ensure consistent, compliant, and locally relevant messaging.
  • Co-develop US campaigns focused on adoption, utilization, and expansion, ensuring alignment with clinical and value narratives.
  • Ensure a coherent, end-to-end customer experience through aligned downstream messaging across touchpoints.
• Leadership & Collaboration:
  • Build and lead the US OTTAVA Marketing organization.
  • Operate as a senior cross-functional leader across Product, Clinical, Customer Success, Professional Education, Commercial Operations, HEMA, Finance, and Sales Enablement.
  • Establish clear downstream ownership, decision rights, and guardrails for how product value is defined and communicated in the US.

Qualifications/Requirements

• Required:
• Bachelor’s degree required; MBA or advanced degree strongly preferred
• 12+ years of experience in product marketing, downstream product management, or commercial marketing in MedTech or complex healthcare markets
• Demonstrated success localizing global products into compelling market-specific value propositions
• Strong clinical marketing and KOL engagement experience
• Experienced in leading teams and launching products in large matrixed organizations
• Track record in launching complex capital equipment, or robotic platforms and surgery procedural marketing

Preferred

• Experience operating in launch-phase or high-growth businesses
• Strong executive communication and cross-functional leadership skills