Senior Director, Strategic Marketing (Brand Partnerships) - AWAL

About Sony Music Entertainment

Sony Music Entertainment is a member of the Sony family of global companies. It fuels the creative journey and has played a pioneering role in music history, nurturing iconic artists and producing influential recordings.

What you'll do

• Develop and execute AWAL’s overall brand partnerships strategy in alignment with company growth objectives and artist priorities.
• Identify, source, and secure new partnership opportunities across various categories including fashion, technology, gaming, automotive, beverage, consumer goods, wellness, sports, and social platforms.
• Create sponsorship, endorsement, experiential, content, and integrated marketing opportunities for AWAL artists and campaigns.
• Build custom partnership proposals and revenue-generating programs tailored to artists, releases, tours, and cultural moments.
• Cultivate and maintain senior-level relationships with brands, agencies, media partners, marketing executives, philanthropic organizations, and other strategic partners.
• Work closely with artist managers, attorneys, and internal stakeholders to ensure alignment on partnership execution.
• Lead end-to-end partnership execution from ideation and negotiation through activation and reporting.
• Collaborate with marketing, creative, digital, sync, and publicity teams to execute integrated campaigns.
• Ensure all partnerships authentically align with artist brands, audiences, and long-term career strategy.
• Oversee timelines, budgets, approvals, contractual obligations, and performance metrics.
• Stay ahead of emerging trends across music, creator economy, social media, live experiences, and brand marketing.
• Identify innovative formats and nontraditional partnership opportunities that position AWAL as a leader in artist-brand collaboration.
• Use data and audience insights to inform partnership strategy and campaign effectiveness.

Who you are

• 8–10+ years of experience in brand partnerships, strategic marketing, business development, sponsorships, or integrated marketing within music, entertainment, media, sports, or agency environments.
• Proven track record of securing and executing high-value partnerships and sponsorship deals.
• Deep understanding of music culture, artist marketing, digital platforms, and the brand/entertainment ecosystems.
• Strong network of brand and agency relationships.
• Exceptional communication, presentation, negotiation, and relationship management skills.
• Able to work cross-functionally in a fast-paced, entrepreneurial environment.
• Strong strategic thinking and commercial acumen.
• Experience working directly with artists, managers, and talent teams preferred.
• Passion for independent music and artist development.