Senior Director, Strategic Marketing

About the role

As a Senior Director, Strategic Marketing, you will lead our marketing strategy, process, and governance, implementing marketing excellence for the enterprise and business groups/units. You will strengthen Westinghouse's market presence by aligning marketing execution with the enterprise strategy, and establishing common governance, processes, and tools.

Key Responsibilities

• Establish and implement global marketing strategy, aligning with corporate priorities, market positioning, and long-term market needs.
• Define marketing priorities by applying market research, customer data, and competitor analysis. Translate insights into strategic effects for marketing decisions.
• Direct Westinghouse marketing activities, provide governance, and determine best practices to maximize impact, by guiding prioritization, ensuring scale, and ensuring agreement across the enterprise.
• Lead our global marketing organization, shape team to support Westinghouse long-term goals, build enterprise marketing capabilities, and identify upskilling opportunities.
• Oversee marketing execution across conferences, marketing campaigns, and content, aligning activities to priorities and ensuring consistency in delivery. Ensure plan supports our goals.
• Promote understanding across BU product marketing by leading team of BU marketing partners who serve as the main interface for their assigned product area or function.
• Define, track, and share marketing KPIs, providing visibility into business impact. Monitor marketing ROI and campaign effectiveness, optimizing.
• Champion enhancement of marketing capabilities by designing digital and GenAI enabled marketing tools to promote collaboration.
• Oversee marketing budget and allocate marketing spend based on priorities.
• Collaborate with External Affairs, key account managers, BU sales and product management to ensure execution and understanding of market messaging and channels.

Qualifications

• Bachelor's degree or equivalent experience.
• Master's degree preferred.
• 20+ years' related experience, with increasing levels of marketing-related leadership.
• Understanding of marketing processes, analytics, executive reporting, and market positioning approaches.

Pay

The base salary range for this position, which is dependent upon experience, qualifications and skills, is estimated to be $189,200 to $236,500 per year. In addition to the base pay, this role may be eligible for incentive pay based on company and individual performance.

Benefits

• Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options.
• Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members.
• 401(k) with Company Match Contributions to support employees' retirement.
• Paid Vacations and Company Holidays.
• Opportunities for Flexible Work Arrangements to promote work-life balance.
• Education Reimbursement and Comprehensive Career Programs to help employees grow in their careers.
• Global Recognition and Service Programs to celebrate employee accomplishments and service.
• Employee Referral Program.

Why Westinghouse?

We are committed to transparency and equity in all of our people practices. Our benefits package is tailored to meet the diverse needs of our employees, while also promoting wellness and career growth. The following are representative of what we offer:

Company Overview

Westinghouse Electric Co is The Global Nuclear Energy Industry's First Choice For Safe, Clean, And Efficient Energy Solutions. We Enable Our Delivery Of This Vision By Living Our Value System Safety and QualityIntegrity and TrustCustomer Focus and InnovationSpeed and Passion to WinTeamwork and Accountability While our Global Headquarters are located in Cranberry Township, PA, we have over 11,000 employees working at locations in 19 different countries. You can learn more by visiting http://www.westinghousenuclear.com.

Employment Opportunities

Get connected with Westinghouse on social media: Twitter | Facebook | LinkedIn| YouTube