Senior Director, Brand Marketing Strategy

About the role

The Senior Director, Brand Marketing & Content Strategy will play a pivotal role in delivering campaigns that amplify and/or launch David Yurman products. Leveraging extensive experience in the US market, while rapidly growing experience in key international markets, you will focus on building brand strategy to clear briefs and execution plans. You will focus on optimizing revenue generation via maximizing audience and market reach, reflecting and evolving creative and media best practices, and delivering real-time performance reports and insights that allow optimizations in flight.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for product campaigns, ensuring alignment with business goals and market trends.
• Develop clear marketing strategies to execute the campaigns across all critical customer facing channels including paid advertising, social, site, CRM (email etc.), Retail, Loyalty / VIC and more.
• Lead and manage campaign launches from inception to market entry, coordinating cross-functional teams, defining timelines and setting clear objectives.
• Orchestrate the launch of the final launch of the campaign, monitoring its performance, and iterating on strategies based on feedback and market response.
• Work with the brand strategy team, Insights / Intelligence, and Creative teams to craft a compelling narrative around the product's unique value proposition and benefits to resonate with the target audience.
• Develop strategies to engage and retain customers post-purchase, ensuring a positive customer experience and fostering long-term relationships.
• Develop content strategy for campaigns and collaborate with cross-functional teams to provide content strategies.
• Be the brand guardian to ensure creative is delivering on strategic messaging, optimized based on creative learnings and ensure cohesive look and feel aligned with brand image.
• Utilize your in-depth knowledge of the US market to identify growth opportunities, target segments and competitive positioning. Deliver a plan to develop strong understanding of critical International markets.
• Work with internal Strategic Analytics teams and Agencies to unlock critical insights that increase an understanding of the target audience, market trends, competitors, and customer needs to shape the campaign and/or tentpole moment architecture and/or messaging.
• Consistently develop advanced customer insights to tailor campaign strategies that resonate with the unique needs and preferences of our customers.
• Identify hypotheses to improve performance across Creative, Audience, Channel, Tactical Media etc. levers. Work with Insights / Intelligence and/or xFN partners (e.g., eComm) to build test/learn plan pre and during campaigns. Extract insights to optimize mid flight and to guide future campaigns.
• Implement metrics and KPIs to measure the success of go-to-market initiatives, and iterate on strategies based on data-driven insights. Work with Strategic Analytics to track performance and insights across all cross-functional teams, and identify optimizations mid-flight, and for next campaign.

Requirements

• Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
• Strong track record of managing product launches and cross-functional teams.
• Exceptional analytical, strategic and problem-solving skills.
• Excellent interpersonal and communication skills.
• Ability to adapt to a fast-paced and evolving business environment.
• Deep understanding of customer behavior and market dynamics.
• Proficiency in project management and budget control.
• Familiarity with relevant tools and technology for go-to-market execution.

Location

New York, NY (TriBeca)

Working Mode

Hybrid

Estimate Salary Range

$190,000 – 215,000 Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.