Senior Director - Product Marketing, Oncology Therapy Selection

Position Summary

The Senior Director - Product Marketing, Oncology Therapy Selection is responsible for leading the strategic vision, positioning, commercialization, and lifecycle marketing strategy for Caris' Oncology Therapy Selection portfolio, including MI Cancer Seek® and Caris Assure™. This role provides strategic leadership for the Product Marketing Directors supporting each product and is accountable for driving commercial growth, market adoption, and competitive differentiation across the portfolio.

Job Responsibilities

• Develop and execute the product marketing strategy for the Oncology Therapy Selection portfolio, ensuring alignment with corporate objectives, commercial priorities, and long-term business goals.
• Provide strategic leadership and coaching to Product Marketing Directors responsible for MI Cancer Seek® and Caris Assure™, ensuring alignment across portfolio strategy, messaging, and execution.
• Define differentiated product positioning, value propositions, and messaging grounded in clinical utility, health economic value, and patient outcomes.
• Lead commercialization strategies, including launch planning, market expansion initiatives, new product introductions, and lifecycle management activities.
• Develop customer segmentation, targeting, and channel strategies that drive adoption among oncologists, community providers, health systems, and strategic partners.
• Partner closely with Sales Leadership to develop field enablement strategies, including sales tools, training, messaging, and customer engagement resources.
• Collaborate with Medical Affairs, Research & Development, Clinical Development, Product Management, Market Access, Business Development, and Commercial Operations to ensure alignment across product strategy, evidence generation, and commercialization efforts.
• Translate scientific and clinical evidence into compelling marketing strategies and customer-facing communications that support product differentiation and adoption.
• Monitor market dynamics, competitive intelligence, customer insights, and emerging clinical evidence to refine product positioning, messaging, pricing, and commercialization strategies.
• Incorporate voice-of-customer feedback and real-world evidence into ongoing portfolio strategy and marketing initiatives.
• Partner with Market Access to communicate the clinical and economic value of Caris products, supporting reimbursement strategies, payer engagement, and value communication.
• Support key opinion leader (KOL) engagement, scientific communications, conference strategy, and brand-building initiatives that strengthen Caris' leadership in precision oncology.
• Influence product roadmap decisions by providing commercial insights and identifying evolving market opportunities.
• Establish performance metrics to evaluate product marketing effectiveness and continuously optimize commercial execution.
• Perform other duties as assigned.

Required Qualifications

• Bachelor's degree required; MBA, MPH, PhD, MD, or other advanced degree strongly preferred.
• Twelve (12) or more years of progressive experience in product marketing, commercial strategy, or related leadership roles within healthcare, life sciences, biotechnology, diagnostics, or precision medicine.
• Experience in oncology, molecular diagnostics, or precision medicine strongly preferred.
• Demonstrated success leading product launches, commercialization strategies, and sustained revenue growth for complex healthcare products.
• Strong understanding of clinical evidence generation, regulatory requirements, reimbursement, and healthcare market dynamics.
• Proven ability to lead, develop, and mentor high-performing marketing teams.
• Exceptional strategic thinking, executive communication, presentation, and cross-functional leadership skills.
• Demonstrated ability to influence senior leadership and effectively manage multiple strategic initiatives in a fast-paced environment.

Physical Demands

• Ability to sit and/or stand for extended periods of time.
• Ability to occasionally lift routine office supplies and operate standard office equipment.

Travel

• This position requires periodic travel, including customer meetings, internal business meetings, National Sales Meetings, industry conferences, and other business-related events.
• Occasional evening, weekend, and holiday work may be required.