Senior Director Marketing - Oncology, US and Canada

Key Responsibilities

• Build and execute the USCAN growth strategy for the Oncology portfolio.
• Develop annual marketing strategy and execute marketing plans in partnership with marketing colleagues and product managers.
• Deliver the Integrated Marketing Plan including campaigns, events, and demand generation.
• Drive leads using customer-focused content and channel plans that leverage SEM, email, social, inside sales, events and more.
• Understand customers' staff, patient and clinical needs to identify outcomes GE HealthCare can deliver and then create related marketing campaigns.
• Update and customize developed marketing materials for the USCAN oncology customer audience, including content development relevant to decision makers that may be exclusive to the USCAN region.
• Collaboratively develop, design and execute highly impactful global and regional trade show experiences.
• Partner with commercial teams on strategic initiatives and targeted plays.
• Establish and Track KPIs; optimize with a lean, outcomes-based mindset.
• Train commercial teams on Oncology value propositions, competitive insights, and messaging.

Qualifications

• Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or related field.
• Experience leading and executing positioning and digital marketing plans that drive measurable customer and business benefits.
• Experience developing strong customer-centric value propositions and content.
• Excellent interpersonal and oral and written communications skills.

PREFERRED

• 7+ years’ experience in marketing, sales or product management of healthcare or technology solutions.
• Residence near GEHC headquarters (Milwaukee or Chicago) would be preferred.
• Advanced degree (MBA or equivalent) in Marketing or a related field.
• Strong oral and written communication skills.
• Strong interpersonal and leadership skills.
• Demonstrated ability to analyze and resolve problems.
• Demonstrated ability to lead programs / projects.
• Ability to document, plan, market, and execute programs.
• Established project management skills.
• Proven success operating in complex, fast-moving, and highly dynamic environments.
• Meaningful exposure to the broader imaging technology and/or nuclear medicine medtech segments.
• Strong expertise in market insights, customer understanding, portfolio commercialization, and brand development.
• Demonstrated innovation in healthcare portfolio marketing—able to co-create new ideas collaboratively and turn them into high-impact execution.

Pay

The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).

Benefits

GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees. Relocation Assistance Provided: No