Senior Director - Product Marketing, Oncology Therapy Selection

About the role

We're transforming cancer care and changing lives through precision medicine. We're looking for a Senior Director - Product Marketing, Oncology Therapy Selection to lead the strategic vision, positioning, commercialization, and lifecycle marketing strategy for our Oncology Therapy Selection portfolio.

Responsibilities

• Develop and execute the product marketing strategy for the Oncology Therapy Selection portfolio, ensuring alignment with corporate objectives, commercial priorities, and long-term business goals.
• Provide strategic leadership and coaching to Product Marketing Directors responsible for MI Cancer Seek® and Caris Assure™, ensuring alignment across portfolio strategy, messaging, and execution.
• Define differentiated product positioning, value propositions, and messaging grounded in clinical utility, health economic value, and patient outcomes.
• Lead commercialization strategies, including launch planning, market expansion initiatives, new product introductions, and lifecycle management activities.
• Develop customer segmentation, targeting, and channel strategies that drive adoption among oncologists, community providers, health systems, and strategic partners.
• Partner closely with Sales Leadership to develop field enablement strategies, including sales tools, training, messaging, and customer engagement resources.
• Collaborate with Medical Affairs, Research & Development, Clinical Development, Product Management, Market Access, Business Development, and Commercial Operations to ensure alignment across product strategy, evidence generation, and commercialization efforts.
• Translate scientific and clinical evidence into compelling marketing strategies and customer-facing communications that support product differentiation and adoption.
• Monitor market dynamics, competitive intelligence, customer insights, and emerging clinical evidence to refine product positioning, messaging, pricing, and commercialization strategies.
• Incorporate voice-of-customer feedback and real-world evidence into ongoing portfolio strategy and marketing initiatives.
• Partner with Market Access to communicate the clinical and economic value of Caris products, supporting reimbursement strategies, payer engagement, and value communication.
• Support key opinion leader (KOL) engagement, scientific communications, conference strategy, and brand-building initiatives that strengthen Caris' leadership in precision oncology.
• Influence product roadmap decisions by providing commercial insights and identifying evolving market opportunities.
• Establish performance metrics to evaluate product marketing effectiveness and continuously optimize commercial execution.

Qualifications

• Bachelor's degree required; MBA, MPH, PhD, MD, or other advanced degree strongly preferred.
• Twelve (12) or more years of progressive experience in product marketing, commercial strategy, or related leadership roles within healthcare, life sciences, biotechnology, diagnostics, or precision medicine.
• Experience in oncology, molecular diagnostics, or precision medicine strongly preferred.
• Demonstrated success leading product launches, commercialization strategies, and sustained revenue growth for complex healthcare products.
• Strong understanding of clinical evidence generation, regulatory requirements, reimbursement, and healthcare market dynamics.
• Proven ability to lead, develop, and mentor high-performing marketing teams.
• Exceptional strategic thinking, executive communication, presentation, and cross-functional leadership skills.
• Demonstrated ability to influence senior leadership and effectively manage multiple strategic initiatives in a fast-paced environment.

Skills

The ideal candidate brings deep expertise in oncology, precision medicine, molecular diagnostics, or life sciences marketing, with a proven ability to lead high-performing teams, successfully commercialize innovative products, and drive market leadership.

Benefits

Caris Life Sciences is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Pay and Schedule

This position requires periodic travel, including customer meetings, internal business meetings, National Sales Meetings, industry conferences, and other business-related events. Occasional evening, weekend, and holiday work may be required.