Senior Director, Product Marketing

About the role

Salesforce Platform is the backbone of the world's most trusted AI-powered enterprise applications—and the team behind it is growing. The Platform Product Marketing team plays a pivotal role in driving the go-to-market strategy for our most strategic product areas, including the Headless 360 platform, which includes Security, Trust, and the broader developer and technical buyer ecosystem. We are seeking a visionary and energetic Senior Director of Product Marketing to own the GTM strategy and global sales enablement.

Responsibilities

• Own the end-to-end GTM strategy for the Headless 360 platform, with focused coverage of Security solutions (Shield, Security Center, Privacy Center, Platform Encryption, Backup & Recover, Event Monitoring, and related products) and Developer solutions (incl. Sandboxes, Agentforce Vibes, and related products).
• Define and lead quarterly by-segment and by-OU GTM plays (Enterprise, Commercial, SMB) in partnership with Sales, Product, and OU leaders globally.
• Develop a clear Headless 360 platform competitive differentiation and value messaging that resonates with technical buyers, security leaders, and line-of-business executives.
• Align Headless 360 platform GTM priorities with top global campaigns, product launches, and cross-cloud initiatives.
• Equip sellers and partners with the assets needed to win opportunities.
• Own monthly and quarterly measurement of GTM program success, including enablement adoption, pipeline contribution, and win rates.
• Provide data-driven insights and recommendations to continuously optimize GTM programs.
• Build and run global enablement programs for the entire sales organization, ensuring every seller can confidently articulate the value of the Headless 360 platform.
• Develop and deliver enablement content, including bootcamps, onboarding programs, field updates, competitive battlecards, and sales plays tailored by segment, industry, and buyer persona.
• Partner closely with Sales leadership, Solution Engineering, Technical Architects, Security Architects, and Global Enablement Ops to establish a clear operating cadence with quarterly reviews and measurable KPIs.
• Create a repeatable enablement engine that scales globally and adapts to evolving competitive dynamics.
• Champion a solution-selling motion across the Headless 360 platform GTM—shifting the conversation from product features to customer outcomes, industry use cases, and measurable business value.
• Develop prescriptive solutions that connect the Headless 360 platform capabilities to buyer pain points across key verticals (Financial Services, Healthcare, Retail, etc.).
• Build deal-winning narratives, discovery question guides, and ROI frameworks that help sellers qualify and close Platform opportunities.
• Partner with Sales and Customer Success to build a customer proof pipeline—case studies, ROI stories, and reference programs—that fuels pipeline and accelerates deal cycles.
• Lead by example as a marketing maker—leveraging AI tooling (generative AI platforms, content automation tools) to dramatically increase content output, campaign velocity, and enablement scale.
• Identify and champion new AI-powered capabilities that improve seller productivity and buyer engagement across the Headless 360 platform GTM motion.
• Partner with Product, Marketing, and Sales executives on CKO keynotes, QBRs, and strategic leadership communications.
• Serve as a trusted voice for the Headless 360 platform GTM in senior-level forums and customer executive briefings.
• Collaborate cross-functionally with PMM peers, Product Management org, Sales Strategy, Sales Programs, and Enablement Ops to ensure consistent and aligned global execution.
• Lead cross-functional syncs with GTM Marketing peers to align on launch timing, campaign integration, field readiness, and joint storytelling opportunities.
• Identify gaps or inconsistencies in how Headless 360 platform capabilities are represented across clouds and proactively drive resolution through collaboration, not escalation.

Requirements

• 10+ years in Product Marketing, GTM Strategy, or Sales Enablement leadership roles, with proven experience at enterprise SaaS companies.
• Demonstrated expertise in solution-selling methodologies and the ability to translate complex platform capabilities into outcome-driven sales narratives.
• Experience with developer platforms, headless/composable architecture, or API-first products strongly preferred.
• Strong background in security, trust, governance, and compliance, product marketing, or the ability to quickly build credibility in this space.
• Proven track record building global enablement programs at scale with measurable impact on pipeline and win rates.
• Experience leveraging AI tools and automation to accelerate content creation, campaign execution, and team productivity.
• Exceptional communication, storytelling, and executive presentation skills.
• Inspirational leader who builds high-performing teams and thrives in fast-paced, cross-functional environments.
• Ability to simplify technically complex concepts for a range of audiences—from developers to C-suite executives.

Qualifications

• Bachelor's degree required; MBA or equivalent experience a plus.