Senior Director, Product Marketing
Ladders · United States · Yesterday
RemoteRemoteMarketing$130k–$180k/yrFull-time
Remote – US based candidates only, no visa sponsorship available.
About the role
This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Telecommunications & Hardware environment.
Responsibilities
- Serve as strategic partner to Product leadership for roadmap planning
- Lead end-to-end GTM strategy for all products
- Develop core messaging frameworks for product differentiation
- Oversee product marketing for core seller products and drive value propositions
- Manage marketing for digital advertising and performance solutions
- Develop narrative for AI-powered and ecosystem products
- Lead a product marketing team, driving strategic thinking and execution
Qualifications
- 10+ years of product marketing experience in B2B SaaS
- 4+ years in a director-level or higher role
- Proven track record of end-to-end GTM strategy ownership
- Experience in partnering with Product leadership early in roadmapping
- Broad PMM scope covering various product types
- Analytical, using data for decision-making and GTM improvement
- Exceptional cross-functional leadership and communication skills
Benefits
- Opportunity to lead in a high-impact marketing role
- Direct reporting to the Chief Marketing Officer
- Access to data, brand, and momentum from the largest software marketplace
- Collaborative environment with Product, Sales, and Brand teams
- Focus on innovative marketing in a rapidly evolving sector
Pay
$130,000 – $180,000 annually