Senior Director, Product Marketing

Overview

We're seeking a Senior Director of Product Marketing to lead Klaviyo's largest and most strategic product portfolios, including Marketing, Data Platform, and AI. This role involves leading positioning, messaging, and go-to-market efforts, as well as managing a GTM PMM team.

Responsibilities

• Craft differentiated, unified positioning & messaging for Klaviyo Marketing - spanning AI, omnichannel automation, and our full channel suite: email, SMS/RCS, WhatsApp, mobile push, and social
• Partner with Product Managers, the field as the voice of our customers, GTM teams, and the market to help shape our product roadmap, particularly as we scale our AI agent capabilities
• Establish Klaviyo as the definitive thought leader in B2C marketing by developing a strong POV on what it means for AI to handle the work of marketing - not just assist it
• Launch new, innovative features and products into market that cut through the noise in the marketing automation landscape - from net-new channels to agentic AI that autonomously builds campaigns, flows, and strategies
• Build core sales and marketing assets such as pitch decks, one-pagers, enablement trainings, and more
• Support our Sales teams in strategic deals that require deep product expertise and a strong understanding of B2C customer needs and use cases

Requirements

• 12+ years of experience in B2B SaaS product marketing roles, ideally with a stint marketing to Marketing buyers
• 5+ years of experience directly managing and coaching individual contributors, building the next generation of great product marketers
• Curious and AI-forward with a clear perspective on what AI means for your buyers and for how marketing teams operate - and you run your own team accordingly, using AI workflows to move faster and go deeper
• Comfortable owning a broad product portfolio - marketing, platform, and AI - and able to connect the "what" to the "so what" for every audience from entrepreneur to global enterprise
• Know what great work looks like - bringing in frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
• Have examples of great positioning and messaging that cut through the noise and differentiated your product or service - ideally in a landscape as crowded as marketing automation
• Unafraid of rolling up your sleeves and diving into the work, be it creating messaging, pitch decks, or other assets
• Love and thrive in a fast-paced, dynamic environment
• Experience in e-commerce, digital marketing, or marketing automation software is a major plus; experience marketing AI products or agentic software is a strong differentiator

Qualifications

• Experience in e-commerce, digital marketing, or marketing automation software is a major plus
• Experience marketing AI products or agentic software is a strong differentiator

Benefits

• Comprehensive range of health, welfare, and wellbeing benefits based on eligibility
• Up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events

Pay

The salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.

Schedule

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.