Senior Director Payer Marketing

Key Responsibilities

• Own and evolve the payer marketing strategy aligned to overall brand strategy, access goals, and corporate priorities across the Amgen priorities.
• Lead development of the payer value proposition and supporting messages across customer segments for prioritized brands.
• Serve as the commercial “voice of payer” across the organization—bringing forward insights, trends, and competitive implications.
• Manage and mentor a high-performing payer marketing team; set clear goals, development plans, and operating rhythms.
• Establish robust payer/customer insight generation, including primary/secondary research, advisory boards, and competitive monitoring.
• Identify key access barriers and leverage points; translate insights into measurable marketing objectives and tactics.

Value Communication & Content Development

• Lead creation and governance of payer-facing materials and programs, including:
• Payer value decks and formulary kits
• AMCP dossiers and supporting modules (as applicable)
• Budget impact models / cost calculators (in collaboration with HEOR)
• Clinical and economic evidence summaries (within promotional/non-promotional guidelines)
• P&T committee support tools and pull-through resources
• Account-specific customization frameworks
• Ensure all payer materials are accurate, compliant, and aligned with Medical/Legal/Regulatory (MLR) and applicable industry codes.

Omnichannel Marketing

• Design and execute account-based marketing (ABM) approaches for priority plans/accounts, enabling field teams with tailored messaging and content.
• Orchestrate omnichannel payer engagement (field enablement, email, webinars, thought leadership, congress presence, digital channels, and partner ecosystems).

Cross-Functional Partnership

• Collaborate closely with:
• Pricing & Contracting Strategy to ensure marketing narratives support contracting strategy and access pathways
• HEOR/Medical/CfOR to translate evidence plans into customer-ready value stories
• Trade/Distribution (where relevant) to support specialty pharmacy and channel strategies
• Brand/Product Marketing to maintain message consistency across stakeholders
• VA Insights to define performance metrics and track outcomes
• Patient Access & Reimbursement to support field-ready tools/ access messaging

What We Expect Of You

• Strategic thinking with strong commercial instincts
• Executive-level communication and influence
• Customer empathy and insight-driven decision-making
• Collaboration across Market Access, Medical, Legal, HEOR, and Sales
• Operational excellence and stakeholder management
• High integrity and compliance-minded judgment

Basic Qualifications

• Doctorate degree and 5 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience
• Master’s degree and 9 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience
• Bachelor’s degree and 11 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience

Preferred Qualifications

• Launch experience (pre-launch through post-launch) with payer-facing deliverables and access milestones
• Experience with AMCP dossiers, value frameworks, budget impact tools, and outcomes-based contracting narratives
• Strong analytical fluency (claims/coverage data, patient journey, contracting/access analytics)
• Experience implementing omnichannel programs for payer audiences