Director, Payer Marketing
Headway’s mission is to provide accessible mental healthcare by automating administrative tasks and building a platform for therapists and patients. Founded to solve the insurance barrier to care, Headway now serves over 1 million patients across 50 states. We are seeking a Director of Payer Marketing to shape Headway’s narrative and commercial strategy with health plans.
About The Role
The Director of Payer Marketing will lead the development and execution of payer marketing strategies, ensuring Headway is the trusted voice in discussions about mental health care. Key responsibilities include setting the payer marketing strategy, building a high-performing team, and driving commercial outcomes such as increased renewals and expanded partnerships.
What You'll Own
Set the payer marketing strategy: Define the positioning, narrative, and go-to-market plan for Headway with health plans.
Build the function from zero: Establish the operating model, team structure, cadences, and metrics for payer marketing.
Commercialize new payer solutions: Partner with Product and Payer/Commercial to introduce new Headway offerings to the market.
Turn clinical data into proof: Work with Clinical Strategy and Research to develop evidence-backed narratives and insights.
Activate the payer story: Plan and execute marketing and enablement activities to bring the narrative to life.
Measure leverage, not just funnel: Focus on relationship depth and commercial impact rather than just awareness.
Qualifications
10+ years of experience in enterprise B2B product marketing, including 5+ years managing teams.
Experience in or adjacent to health plans, value-based care, or complex B2B healthcare environments.
Proven track record of moving commercial outcomes, such as win rates, deal terms, and expansion.
Ability to influence without authority in ambiguous, high-stakes moments.
Natural curiosity and proactivity in understanding the payer landscape.
Strong customer-first instincts and ability to build relationships into revenue.
What We Offer
We offer a unique opportunity to shape the future of mental healthcare and contribute to a mission-driven organization. Headway is committed to diversity and inclusion, providing reasonable accommodations for candidates, and participating in E-Verify.
To apply, visit our careers page at https://headway.co/careers. For more information about Headway, visit our website at https://headway.co.