Senior Director Paid Digital Marketing

Description

Duties and Responsibilities

• Develop and lead Paid Digital program
• Responsible for all Newrez DTC Paid Digital strategies across current and new platforms and publishers, including but not limited to search, social, display, programmatic, other emerging platforms (e.g., AI-powered)
• Effectively activate on Brand campaign plans, and support additional organization priorities as needed, e.g., Recruiting, Joint Venture, Retail, and Correspondent businesses
• Drive Paid Digital-related martech, vendor, and measurement strategy
• Help identify, select, and lead vendor and agency partnerships to deliver on program outcomes.
• Develop sound, insights-driven GTM and expansion strategies that leverage actionable experimental test design to inform reliable measurement.

Qualifications And Education Requirements

Qualifications and Education Requirements

• Bachelor’s degree required; advanced degree (MBA or related field) preferred.
• 10+ years of progressive experience in paid digital or related leadership roles, preferably within mortgage, consumer financial services, fintech, or enterprise-level B2C/B2B environments.
• Deep expertise in paid digital strategy across customer growth and brand outcomes.
• Proven track record of delivering measurable impact across paid digital platforms.
• Strong understanding of marketing technology, marketing analytics, and experimental test design.
• Experience managing large-scale budgets, vendor relationships, and cross-functional initiatives.
• B2C experience is essential, with B2B (or B2B2C) preferred.

Skills, Abilities, And Knowledge

Skills, Abilities, and Knowledge

• Exceptional strategic thinking and execution skills with the ability to translate complex business goals into actionable digital strategies.
• Excitement around all things digital, AI, and innovation, with ability to balance worthwhile risks with long-term outcomes.
• Comfort with failing fast to keep learning and iterating.
• Strong leadership and team-building capabilities, highly resilient, with a focus on collaboration and cross-functional alignment.
• Excellent verbal and written communication skills, with the ability to influence senior stakeholders and present to executive audiences.
• Familiarity with compliance, privacy, and governance frameworks related to digital marketing and emerging technologies.

Work Environment And Physical Requirements

Work Environment and Physical Requirements

• Regular and punctual attendance adhering to schedule established by leadership.
• Flexibility to work occasional adjusted work schedules, overtime, and evening and/or weekend hours to meet deadlines or as business needs demand.
• Working in a cubicle hub, maintaining focus on phone calls in a noisy environment within earshot of multiple other conversations.
• Sedentary work in a stationary position at a cubicle for prolonged periods of time.
• Constant repetitive motions required for operating a computer, such as typing and managing phone calls.
• Constantly communicating effectively verbally in English, including accurately exchanging information with others following identification of correct procedures.

A Good Faith Estimate Of The Compensation

A Good Faith Estimate of the Compensation

• $119,600.00 - $219,120.00

Additional Information

Additional Information

• While this description is intended to be an accurate reflection of the position's requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.