Senior Director of Product, Consumer Data Activation

About the role

A Little About Us
Yahoo's Consumer Data team enables consumer data capabilities across Yahoo verticals. As a result, they can leverage advanced capabilities that any independent vertical could not buy or build cost effectively. The team has two focus areas: Domain Enablement, which publishes shared data as a product for use across multiple business units, and Data Activation, which creates outsized data leverage across business units.

Responsibilities

• Define and drive data activation strategies that create measurable business impact across Yahoo verticals.
• Identify high-leverage opportunities to apply consumer data insights to drive growth, engagement, and monetization.
• Identify and implement AI-driven efficiencies in the product lifecycle, including using generative AI tools to accelerate roadmap development and stakeholder communications.
• Direct the team to replace manual or repetitive data analysis tasks with automated, AI-assisted workflows.
• Align with cross-functional leaders to create high-velocity product execution.
• Prioritize and partner with business units to understand their needs and translate data capabilities into business outcomes.
• Set the mission and vision for the Data Activation product area and define a product strategy to achieve the vision.
• Exercise judgment in when to rely on AI-generated consumer insights versus manual deep-dives to ensure data integrity and accuracy.
• Partner with stakeholders across the organization to ensure data activation initiatives align with business priorities.
• Create an environment for your team to focus on solving customer problems through innovative technology.
• Provide coaching and mentorship to grow and motivate a team of managers and senior managers.

Requirements

• 15+ years experience in a tech company in a related position (PM, Engineering, Project Mgmt, Technical Support, Technical Sales, Technical / Professional Services or Consulting, etc.).
• Proven track record of leveraging data and analytics to drive business outcomes and create measurable impact.
• Demonstrated ability to leverage modern AI tools to drive product impact, with experience influencing and coaching teams to adopt AI effectively in their workflows and decision-making.
• Experience with prompt engineering or structured interaction with AI tools to synthesize complex consumer data requirements.
• Deep understanding of data activation strategies including audience segmentation, personalization, targeting, and experimentation.
• Ability to multitask, organize & lead complex projects, detail orientation, and be able to summarize.
• Experience managing teams of product managers, specifically managing through other people managers (M6 level scope).
• Experience delivering products using Agile / Scrum software development & Engineering practices.
• Empower a product team and manage their performance through clear accountability.
• Guide team members by providing coaching and mentoring at senior leadership levels.
• Provide support to recruit talent for the organization and team.
• Excellent problem-solving skills and the ability to think independently.
• Exceptional listening and communication skills (written, verbal).
• Media data expertise and understanding of consumer behavior patterns.
• Strong business acumen with ability to translate technical capabilities into business value.

Qualifications

• Nice To Have: Experience using industry-standard AI frameworks to explore and prototype AI-driven product features.
• Nice To Have: Mindset of continuous experimentation with emerging AI tools to increase organizational velocity.
• Nice To Have: SQL and data analysis skills.
• Nice To Have: Google Cloud Platform expertise.
• Nice To Have: Background in digital advertising, personalization, or recommendation systems.
• Nice To Have: Track record of building cross-functional partnerships and driving org-wide initiatives.

Skills

• Technical knowledge that informs your judgment regarding timelines, scope, quality, priorities, and trade-offs.
• Keen ability to break down large, complex problems into well-defined, manageable problems.
• Ability to use data to inform your judgment.

Benefits

Not specified.

Pay

$172,645.00 - $375,285.00/yr

Schedule

Flexible hybrid work options.